Google hires 40 staffers to “make friends with ad agencies”
September 2, 2008
We don’t even know where to start, Google has hired a 40 strong team to go make friends with Ad Agencies, and try to sweep the fact that they developed Ad Agency killer programs (designed to allow companies to fire their agencies media planning business)… we still hold to our opinion we noted earlier:
Google doesn’t want to be an advertising agency.. Google wants to remove them from the picture altogether.
And below is the article saying they love you and care about your business.
On a July day in Chicago, Google employees swarmed a conference room at the advertising agency Leo Burnett, carrying in couches and beanbag chairs to create a lounge. They gave away candy and showed off Googles advertising technology. Throughout the day, they emphasized a single message: Google is a friend to ad agencies.
Full Story
Now that’s a load BS if we ever heard it before… sending in a staff of 40 people dumping candy on your doorstep isn’t going to change the fact that Google views your firm as a dinosaur that needs to be extinct in order for them to grow.
The whole reason Ad Planner , Ad Words and virtually every other Google product was developed was to put you out of business.
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I would argue that they’re targeting the death of media buying agencies, not advertisers. Though obviously when the two are the same, there is trouble.