Steve Jobs obituary published by Bloomberg
August 28, 2008
The story, marked “Hold for release – Do not use”, was sent in error to the news service’s thousands of corporate clients. The stock obituary was published “momentarily” after a routine update by a reporter, and was “immediately deleted”, Bloomberg said. Full Story
That’s bad… really bad….
This actually is in very poor taste… it states much about the news outlet… mostly that they are excited to publish it when it happens.. so excited that they have it all written up and ready to go….
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I’ve always understood that having obituary written up, pre-researched, is common practice amongst all journalistic publications. TV usually have reports as well, ready to go. There’s a great example of the obituary of Rex Alson being published in The Times newspaper (UK) in 1985 (http://en.wikipedia.org/wiki/Rex_Alston)