Breaking News to Newspapers and Advertising Agencies
March 26, 2007
Someone forgot to report the News to the Newspapers,  Comparing Febuary 2006 with Febuary 2007 revenue is down, and down in a big way.
USA Today is down 14 percent
The New York Times is down 7.5 percent
The Wall Street Journal is down 10 percent
Many industry watchers were wondering whether the February declines were part of a short-term slump or whether they signal a deepening systemic problem.
Huh? The New York Times finds this guy to try to question the obvious stating that he isn’t sure it’s a ‘short term slump’
This slump has been going forward for a decade, it’s just now coming to a head.
Perhaps it’s better said that people go to Digg, Drudge Report , SqlSpace or any of the other websites that display breaking news. There are all sorts of fundamental problems with Newspapers. Mostly that you get yesterday’s news today. The process is messy, something that was developed about 200 years ago with newspaper boys running around saying ‘Extra, Extra read all about what happend Yesterday’ or your newspaper delivery person getting up at 3 am to cart around 200 newspapers of yesterday’s news. as compared to someone in their bunny slippers typing in http://www.digg.com and reading it happening in real time.
The problem we are seeing is literally a technology revolution that will make Newspapers (in their current form) as relevent today as a horse a buggy is to a car.
The worst are those Ad Agencies that spend their clients money to put ads in them. It was great this winter however, kept the house warm in the fireplace.
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