Cannes should run their own agency finder

August 19, 2008

We were reading this tidbit on The Brief that somewhat outlined a direct correlation between the awards given and amount the agencies paid.

$54,137,576. And keep in mind that I’m underestimating everything. Plus, I’m not including how much it cost to access the archives each year - a whopping $2800 - nor the kickbacks from various enterprises in Cannes. Oh, Cannes is so smart.

Evidently it appears that the more these agencies pay, the better leads they will get and the better chances their existing clients will stay with them:

Out of all the attendees about 96% of people will get their return on investment and hell, it can be valuable.

That’s ugly… really ugly….

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