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Campbell-Ewald is shaking in their boots - Farmers Insurance outsources the review

August 7, 2008

Exactly why did Farmers Insurance outsource the Advertising Agency Review to Select Resources International? Though outsourcing a review is generally standard practice, however in this case it’s even more stinging than usual. Campbell-Ewald has been their agency for nearly a decade and a half, and now they are facing a review. Over the years they built up a robust contact list and ‘made friends’ with everyone there. So to remove any bias, the review was outsourced. This is bad news overall for Campbell-Ewald as many of the personal relationships over the years have been virtually nullified.

LOS ANGELES Select Resources International has been tapped to oversee the review for creative and media duties on Farmers Insurance’s ad account, according to sources. ( Full Story )

This puts their defense of the Farmers Insurance into a difficult position, since any personal relationships are now out the window.

Also worth mentioning in light of the recent Publicis purchase of an SEO firm to help all their divisions in regarding to SEO and SEM, will now weigh against Campbell-Ewald as Interpublic has no resource such as what Publicis has just purchased.

In short, Publicis firms now have some bigger guns.

EDIT : Startup Reprise Media was purchased by IPG last year.

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • james

    What about Reprise Media? they’re an IPG shop.

  • james

    What about Reprise Media? they’re an IPG shop.

  • http://www.tribbleagency.com/ TheFounder

    Reprise Media was purchased by IPG last year.. the firm was a few years old and was split between search marketing, search optimization and social media.

    I’m not going to go about slamming Reprise Media because I like the guys there and I have seen some of their work .. it’s up to par….. however I am going to slam interpublic’s approach to them on good sources we have the following information ….

    they bought them and treated them like it’s own unit …. rather than what Publicis is doing… virtually taking the resources from their asset and helping company wide with all their clients. So Reprise Media isn’t helping the whole company.. it’s being treated just as another holding company ad agency.

    Regardless you are correct, IPG did buy the startup Reprise Media last year and I will correct the story to reflect it.

  • http://www.tribbleagency.com TheFounder

    Reprise Media was purchased by IPG last year.. the firm was a few years old and was split between search marketing, search optimization and social media.

    I’m not going to go about slamming Reprise Media because I like the guys there and I have seen some of their work .. it’s up to par….. however I am going to slam interpublic’s approach to them on good sources we have the following information ….

    they bought them and treated them like it’s own unit …. rather than what Publicis is doing… virtually taking the resources from their asset and helping company wide with all their clients. So Reprise Media isn’t helping the whole company.. it’s being treated just as another holding company ad agency.

    Regardless you are correct, IPG did buy the startup Reprise Media last year and I will correct the story to reflect it.

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