Text Spam is the new mobile advertising agency model
July 30, 2008
Jake at B|Net outlined how text messages (what some call spam) are the standard for mobile marketing. (good find Jake) We here at Tribble Ad Agency equate crap sent to our inbox…. either on our phone or on our desktop as spam… From Jake’s post “only one percent of American consumers said that text messaging was their preferred channel for opt-in communication.”
The problem we have is that it doesn’t stop at opt-in… if this becomes the vehicle of choice for mobile marketing.. then you name will be sold eventually… thrown into a database.. and your cell phone will look like your e-mail in a matter of months.
“Buy your Viagra Now” will be the most used term on your phone.
I’m surprised that even 1% of people like that.
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