Campbell-Ewald faces the most polite firing ever
July 29, 2008
What a polite way to say we don’t trust you anymore.
“Campbell-Ewald has been our ad agency and business partner,” said Jerry Davies, director of media relations, Farmers Insurance, Los Angeles. “We have demanding performance expectations and we are reviewing all our capabilities and resources to make sure we are positioned to take full advantage of the opportunities in a rapidly changing marketplace.”
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I’ll never understand this industry..
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