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Enfatico signs 100,000 sq/ft Manhattan 10 year lease - has only a 3 year contract with Dell?

July 28, 2008

What about the other 7 years if Dell throws this into review? A 100,000 Sq/Ft office in Manhattan isn’t a cheap option… and the fact that they signed a 10 year lease (when everything we are reading shows a 3 year Dell contract) is something we hoped the landlord addressed. Perhaps WPP opted to pick up the tab if something goes wrong with their 100,000 Sq/Ft New York lease…

Marketing agency Enfatico has signed a 10-year lease for 98,175 square feet on the 12th floor of the MetLife Insurance Plaza, at 11 Madison Ave. in New York. (Full Story)

Everything we are reading is showing a 3 year deal:

Dell will invest $4.5 billion in billings in Da Vinci over the next three years. (Full Story)

So how does a single client ad agency sign a 10 year lease with a 3 year contract? Dell must be paying out the wazoo … 10 years worth of lease for 3 years of work… amazing stuff..

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://www.tribbleagency.com/?p=1378 Enfatico is so slow to launch that Dell is now re-hiring former agencies for 1/2 a year or longer?

    [...] exactly is Dell buying from WPP? So far we have seen 100,000 sq/ft Manhattan office space for a 10 year lease (but yet only a 3 year Dell Contract)… and now we got this post on Agency [...]

  • http://industry.bnet.com/advertising/2008/07/29/dells-custom-ad-firm-enfatico-names-talent-chief-gets-shellacked-by-ad-blogs/ Advertising Industry mobile edition

    [...] lease on office space while holding only a three-year contract with Dell, it’s only customer. Tribble Ad Agency was the first notice the discrepancy, writing: What about the other 7 years if Dell throws this into review? A 100,000 Sq/Ft office in Manhattan [...]

  • http://www.tribbleagency.com/?p=1404 New Dell Ads Are Out - Not by Enfatico - outch : Tribble Ad Agency : The Advertising Agency of Record

    [...] a nightmare for WPP as the spots are good… and Enfatico has nothing to show yet other than a 10 year lease for a 3 year Dell Contract. bring out the popcorn… this is one show you don’t want to [...]

  • http://www.tribbleagency.com/?p=1654 Rumor with teeth : Enfatico just hit the Dell fan - Dell Australia wants nothing to do with WPP : Tribble Ad Agency : The Advertising Agency of Record

    [...] Agency Spy jokingly pointed out that the enfatico countdown clock is the reason…. as if we signed 10 year leases for 3 year contracts…. or replied to CD’s with iphone responses and poor Monster.Com [...]

  • http://www.tribbleagency.com/?p=2561 Is Enfatico is renting 1 Million Square Feet of Office Space? : Tribble Ad Agency : The Advertising Agency of Record

    [...] it’s slightly off with the numbering) For example we are 100% sure that Enfatico took out a 10 year lease on 100,000 sq/ft office space in New York.. we are unsure of some of the overseas documents we found [...]

  • http://www.tribbleagency.com/?p=3669 Does Dell still needs it’s own Ad Agency? : Tribble Ad Agency : The Advertising Agency of Record

    [...] 700 days, 11 hours, 24 minutes, 9 seconds. Enfatico went out and took out 10 year lease for their expensive Manhattan offices that however will expire in 2,900 days after the current Dell contract is [...]

  • http://www.tribbleagency.com/?p=4348 Enfatico : We’re hurting like everyone else | Tribble Ad Agency : The Advertising Agency of Record

    [...] group plc has dozens throughout their network? Do you need to rent out additional office space on 10 year leases when every other desk is empty across the network of WPP’s shops after mass [...]

  • http://www.tribbleagency.com/?p=4552 Some advice for advertising agency WPP group plc | Tribble Ad Agency : The Advertising Agency of Record

    [...] be done with it.. not 20 offices 2 feet from each other… all of them 3/4th empty. You have 10 year leases on 3 year contracts… this has to [...]

  • http://www.tribbleagency.com/?p=4678 Vonage picks TBWA - Enfatico’s Torrence Boone does dismal job | Tribble Ad Agency : The Advertising Agency of Record

    [...] Dell leaves, as is being rumored will happen.. it will leave a 1000 payroll strong ad agency with multiple 10 year leases and no [...]

  • http://www.tribbleagency.com/?p=4720 Enfatico Shuts Down | Tribble Ad Agency : The Advertising Agency of Record

    [...] What is unclear is what happens to the 10 year leases and if WPP group plc / Enfatico will default on 100,000 sq foot Manhattan office spaces. [...]

  • http://www.tribbleagency.com/?p=4835 Advertising Age is SO wrong | Tribble Ad Agency : The Advertising Agency of Record

    [...] here’s the problem, you don’t build an advertising agency from scratch… complete with 10 year leases .. going on a monster scale like that… because they will never get the proper talent and the [...]

  • http://www.tribbleagency.com/?p=5620 Casey Jones : Communication breakdown lead to Enfatico Failure

    [...] can really put a dollar figure on what was wasted on the project. Of course there are hard figures, like the 10 year leases that still have 8 years left on them or the fact that Enfatico went on a 1000 employee hiring spree that never reached any of it’s [...]

  • http://www.tribbleagency.com/?p=6624 Dell Ad Agency Enfatico Blog Shut Down

    [...] the hell is paying for all those office spaces thoughout the planet? What nearly 2 dozen locations, the Manhattan Office with 100,000 S/f (I told you idiots that was a bad [...]

  • http://www.tribbleagency.com/?p=6879 Did WPP and Dell spend a quarter billion on Enfatico?

    [...] Dell and WPP , what literally was allocated to this project, the 10 year leases, the 1000 apple computers bought for Dell, the estimated 600 people on payroll …. etc [...]