Draft FCB taking small accounts now
July 11, 2008
Isn’t this a small account to be bragging about? Mostly because they didn’t even get to keep all the billables.. because Initiative will be doing the media planning and buying…. for the already smallish account…. evidently they fought tooth and nail in a 3 way bid to get it…
Luxury hotel group Dorchester Collection has appointed Draft FCB as its first advertising agency ahead of a celebrity-led campaign later this year.
Draft won the £2.1m (about $4 million USD) account after a three-way pitch against two undisclosed agencies. It has also appointed Initiative to handle media planning and buying.
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