Jon Swallen and Fred Aun ask a question - without knowing it
Spending on display ads appears to have faltered during Q1, growing only 8.5 percent, according to a new TNS Media Intelligence report.That’s only about half the growth rate of the year-ago period, when TNS reported display ad spending grew by 15.9 percent.
Ok Jon and Fred we just had to ask for clarification on this.
Jon Swallen said the Internet’s stamina at remaining an attractive place to advertise “reflects the ongoing shift of ad money from traditional analog media to a variety of digital media, of which Internet display is one form but not the only one.”
Agreed, but we are actually concerned on what you are counting as a display ad. In focus websites that use Google Adsense (Adwords Content Network) are they considered display or are they considered search ads since they come from Google?
The report provides some of the first evidence online advertising has been negatively affected by the staggering U.S. economy. Of course the pain is more pronounced for overall ad expenditures, which according to TNS increased by only 0.6 percent in the first quarter. Of the seven sectors measured (TV, magazine, newspaper, Internet, radio, outdoor and newspaper inserts) only newspaper insert spending, which grew 8.8 percent compared to Q1 2007, outpaced Internet display ads.
Display ads were quoted again, but we need you two to define display ads. The reason we are actually hammering on this detail is because the figures could be as much as 30% off or more as a substantial part of Google’s revenue comes from Adsense / Adwords display and to a lesser extent Newspaper and TV spots that can be purchased though Adwords.
How they are considered makes a huge difference in the figures.
This is the article in question
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