Mitsubishi Motors Selects Traffic as New Advertising Agency
Taking a ‘risk’ going to a smaller agency… generally speaking though these smaller agencies are far more innovative .. this should be good… However BBDO West is stating “There is life after Mitsubishi — a good life.” Here and Here
Mitsubishi Motors North America (MMNA) today announced Traffic to be its new advertising agency of record. The announcement comes after a comprehensive agency review involving numerous top (top .. huh) advertising agencies.
Some background on Traffic:
Traffic, an independent agency owned in part by The Cimarron Group, has offices in Hollywood, California. Co-chairmen Robert Farina and Tom Cordner and other team members have extensive agency experience and proven results in product and brand development with clients in the automotive and consumer goods industries.
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