Enfatico is now the Dell / WPP’s agency name
Last month, WPP named Digitas Boston president Torrence Boone to run the unit as worldwide CEO. The New York-based agency employs some 600 staffers in 13 cities, including four in the U.S. and now they have finally selected a name.
Here is their ‘top’ employee roster:
* Torrence Boone, Chief Executive Officer
* Ken Segall, Chief Creative Officer
* Joe Scangamor, COO/Chief Financial Officer
* Kelly McGinnis, Chief Communications Officer
* Stephen Sonnenfeld, President, Consumer Solutions
* Jeffrey Wilks, President, Business Solutions
* Valerie Hausladen, Managing Director, Austin
* Matt Rayner, Chief Media Officer
* John Roulston-Bates, Chief Technology Officer
* Jack Reynolds, Chief Talent Officer
And with a new logo.. they are ready to rake in the cash for WPP … err.. I mean Advertise for Dell… God help those 600 staffers if Dell has a review.
Edit: I was crying after reading George Parker’s blog
“The futility of using a $20 sledghammer to drive a 5 cent thumb tack?”
And this is their main page logo:
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