Online Advertising passes outdoor in Europe
At this rate it will be #1 within a few years… pretty amazing stuff for a platform that was called ‘a fad’ in the mid 1990’s … The fact that online advertising has surpassed outdoor and is catching up with the other media types is becoming more and more of a problem for traditional advertising agencies. These guys should not allow so much money to be denied from their pockets going into all these interactive marketing agencies. This one is for the history books.
In France, online advertising is the fourth most popular advertising medium - ahead of outdoor. Digital agencies create advertising campaigns in a digital space where the users have the choice to interact or not, whereas traditional advertising is a more “push at you” approach.
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