Pizza Hut comes crawling back.
May 6, 2008
Pizza Hut’s advertising account is to return to Abbott Mead Vickers BBDO three years after the agency lost the business.
AMV won a four-way pitch against Rainey Kelly Campbell Roalfe/Y&R, Miles Calcraft Briginshaw Duffy and M&C Saatchi.
In April, Pizza Hut parted company with its previous ad agency, Wieden & Kennedy London, which handles accounts including Nokia, Nike and Honda, bringing to an end a three-year relationship.
In July last year Pizza Hut revealed it was rethinking its marketing strategy to move away from traditional fast food advertising.
The new approach involved diverting a significant proportion of Pizza Hut’s traditional TV-heavy ad spend to other media such as press and outdoor.
Pizza Hut needs to face it, when your food is made up of 90% grease, I think it’s safe to call it fast food. Stick with what has been working Pizza Hut. If you’re trying to class your places up a bit, then start with remodeling your 1988 themed restaurants.
Comments
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
