Really Bad Advertising from mcgarrybowen
August 20, 2009
We’re in a horrible recession right? Like spending for “Affluent Customers” isn’t exactly a good idea now. Throwing your money around when people are losing their homes right and left is not even close to being cool correct? So someone tell me the problem with this press release from Advertising Agency mcgarrybowen and Chase?
“Chase SapphireSM Combines Rewards, Benefits, and Premium Service to meet the Modern-Day Needs of Affluent Customers”
The Money being wasted:
Chase Sapphire is being promoted through an integrated marketing campaign across multiple channels including: television, print, newspaper, online, events, public relations, and direct marketing. The campaign will debut on Aug. 20th with television ads on the major network morning shows. Created by New York-based advertising agency mcgarrybowen, “Dress” is an ad featuring a couple with individual preferences on how to use the points earned on their combined Chase Sapphire card, set to Frank Sinatra’s “The Way You Look Tonight” The TV ads will air on major network and cable stations, including NBC, ABC, CBS, FOX, The Travel Channel, ESPN, CNBC, CNN and TBS. Print ads will be featured in major magazines targeting the affluent market, including Condé Nast Traveler, Vanity Fair, Golf, bon appétit, and BusinessWeek.
Enjoy the failed marketing campaign and here is the full horrific PR campaign.
“We have a special credit card for all your rich people, you know the ones only losing 3 of your 6 homes”
or how about a new tagline
“Get instant rewards using the Chase Sapphire credit card, you get automatically bumped to first place in the food line”
or this one
“Sapphire, the same color as your blood”
Can’t wait to see the ads.
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Hi, I worked at Arnold Worldwide and I need a job
August 19, 2009
It appears that former Advertising Agency employees are using what they know to get a job, in this situation this women decided to use the media to help her get a job. Not a bad idea. However her story is published online and she is looking for employment.
It’s really rough out there, and this recession is not making things any easier for people like Elizabeth. We wish her luck in her job search.
BARRINGTON — Elizabeth (Noyes) Deschenes, 31, is looking for a new work challenge. A graduate of Wheaton College, she has worked with MOTT (Massachusetts Office of Travel and Tourism) and held an exciting position in Boston as project manager with the advertising agency, Arnold Worldwide. Full Story
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NYC-based Branding and Advertising Agency, The James Group, Announces Merger with Spirit Marketing Group of Belfast
August 18, 2009
Merger with Belfast-based Spirit Marketing Group broadens reach and expertise
(New York, NY)-The merger marks a change in ownership from founder, James Connor, to Paul Blakely and Enda McShane. Blakely formerly held the position of Creative Director at The James Group and intends to maintain the marketing best practices that have helped define past success for The James Group and its clients while incorporating processes to move the agency to the next level.
His partner, Enda McShane, owns the thriving Spirit Marketing Group with four offices in the U.K. Spirit specializes in providing integrated marketing solutions to shopping centers throughout the U.K. and Ireland. Connor will remain at The James Group for the next year as a Branding Consultant.
This larger, international company is well positioned to benefit from expansion opportunities here and abroad. While The James Group will continue to focus on providing midsized companies with strategies to grow, with expanded resources, they are even better situated to advance their clients’ goals.
Additionally, The James Group will expand its industry reach by incorporating the proven methods developed by Spirit in the U.K. to help U.S. shopping centers grow their annual foot traffic. “Retail opportunities are an untapped potential in the U.S.,” said Blakely, “and as the retail environment changes rapidly here only the most innovative, integrated marketing campaigns will capture customer’s attention.”
For more information on The James Group, visit www.thejamesgroup.com.
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Buy your Glenn Beck Advertising Cheap!
August 18, 2009
Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Best Buy, Broadview Security, CVS, Re-Bath, Travelocity, Wal-Mart, ConAgra, GEICO, Lawyers.com, Men’s Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, Sanofi-Aventis, Sargento, and State Farm Insurance have all removed their advertising from the Glenn Beck show, leaving Joe the plumber and the local “re-elect David Duke campaign” as the last ones standing on the show.
All their respective advertising agencies have been informed not to make any more purchases on the show, and leaving a void in advertising for the show. Evidently rumors are afoot that you can purchase spots on the show for a fraction of the price since so many advertisers have left the show. Some have threatened to leave Foxnews completely.
The Glenn Beck show has turned out to be one of the more contested shows on Foxnews, it’s marginal in terms of who actually agrees with Glenn Beck because clearly Advertisers don’t. It’s was suggested that perhaps Glenn Beck needs a differing network due to the fact that most advertisers choose not to put their money at that show. In essence THEY don’t agree with the content.
Enjoy the circus.
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New Starcraft II trailer - Zeratul vs Kerrigan
August 17, 2009
This stunning HD video of Protoss Zeratul vs Zerg Sarah Kerrigan is bound to get people all up in a fit to watch. Zeratul lays siege to several Zerg and then faces off with Kerrigan… this is going to be one hell of a video game.
The CGI graphics are amazing and the short video itself is quite amazing. The Starcraft II game from Blizzard is expected to be a major hit with people aching to get their fingers on a copy.
Enjoy the video
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Crispin (CP+B) loses Volkswagen - account thrown into Review
August 17, 2009
We just heard that Volkswagen of America has put it’s business up for review. The account, which we’re told is valued at $220-250 million has been Crispin’s charge since 2005. The agency told us via a statement that they will not defend, despite being invited is being reported by Agency Spy
Of course they won’t defend, they don’t need a quarter of a billion dollar account, Crispin is basking in cash and a small account like F*(CK*ING VOLKSWAGEN is not worth fighting for.
The reason they are not defending is because they won’t win it… they know it.. VW knows it.. it’s just that VW is giving them a way to save face.
Enjoy the BS.. because when an account that size is floating out there and the advertising agency refuses to defend their loss, it’s because they already know that they lost the account.
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Frameless Bathroom Mirror on Sale for $99
August 17, 2009
FOR IMMEDIATE RELEASE
Press Contact: Karen Packman
Director of Marketing
Decorwonderland.com
[email protected]
646-374-8553
DecorWonderland.com’s Weekly Discount Décor Deal Gone Woot Style.
Frameless Bathroom Mirror on Sale for $99. Never Been Sold This Low!
New York, New York, August 17, 2009- Decorwonderland.com the discount home décor website just announced a new sales program. Every week for a 7 day period Decorwonderland.com will select an item and reduce the price and sell it at cost. Call it the Woot affect.
From Monday August 17, 2009 through Monday August 24, 2009 the Amyrilla Frameless Bathroom mirror will be on sale for $99.99. This price is Decorwonderland.com’s cost and there is nothing like this frameless mirror out there. The Amyrilla bathroom mirror is a rectangular mirror with a shelf that measures 31.5H x 23.62W x .5H. A perfect fit for a modern style bathroom.
“Decorwonderland is in business to offer customers quality home décor at discount prices. We literally pass on the discount to our customers that we get from our carefully selected manufacturers. Decorwonderland.com is thrilled to announce the Woot style deal to help families spruce up or redecorate their home without breaking the bank”, says Karen Packman, Decorwonderland.com’s Director of Marketing.
The Woot style sales are starting in August and will continue through Christmas 2009. There is no promo codes, if you like the mirror click on add to cart and the discount will automatically be applied to your shopping cart.
Decorwonderland is a discount home décor website with great prices specifically for bathroom mirrors, floor lamps and torchieres, and kitchen and home office storage. Check them out at Decorwonderland.com.
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Casey Jones : Communication breakdown lead to Enfatico Failure
August 17, 2009
The Media Bistro / Agency Spy article points to “a communication breakdown” is what caused the Official Enfatico Countdown clock to go faster than budgeted for.
Not the fact that Enfatico was a horrific Idea to start with.. or that it had serious problems from day one is what caused the failure, not lack of communication… Lack of communication implies that there was something worth communicating about. This was a failure from the day Sir Shorty went up to Michael Dell and signed the contract.
It was publicized at a 4.5 billion dollar project when it was announced, no one (not even Dell or WPP) can really put a dollar figure on what was wasted on the project. Of course there are hard figures, like the 10 year leases that still have 8 years left on them or the fact that Enfatico went on a 1000 employee hiring spree that never reached any of it’s goals.
It’s ugly people, really ugly.. but to blame it on a communications breakdown is nothing less than a cop-out… it was a failed agency to begin with.. you can’t build an advertising agency with a horrible idea. This was the pure definition of horrible idea.
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Reader’s Digest Files for Chapter 11 Bankruptcy
August 17, 2009
Clearly print media is hurting, really hurting.. and in this case Reader’s Digest is the latest to take the bankruptcy route. The company announced that it is filing for Chapter 11 and it is going to enter bankruptcy to hold off creditors.
Chapter 11 is now a very popular term when discussing print media organizations. Many newspapers have already gone that route, and many more will continue to go that route.
There are rumblings in Washington about a “print media bailout” which is a horrific idea to start off with as these print organizations are not going bankrupt due to recession / depression . They are going bankrupt due to the fact that the news stories in their print comes out 3-4 days after it was already discussed and is ‘old news’ on Twitter, Facebook, Blogs, forums and was linked to from the Drudge Report and the main page of Digg.
In essence bailing them out is akin to bailing out a candle-maker company because someone invented electric lights.
——
Reader’s Digest Association Inc [RPPLER.UL], publisher of the widely-read Reader’s Digest magazine, said on Monday it would likely file for Chapter 11 bankruptcy for its U.S. businesses to cut its debt load.
The media company, known worldwide for its family-friendly namesake magazine, been trying to slash costs and boost growth since it was taken private in 2007 by an investor group led by Ripplewood Holdings LLC.
The bankruptcy would take the form of a so-called pre-arranged filing, Reader’s Digest said in a statement. A pre-arranged filing comes after a company has already reached deals with its lenders to cut its debt. Full Story here
—-
It’s just not worth fixing.
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I can see Egypt from here!
August 15, 2009
Clearly Sarah Palin is taking over Foxnews, as this map states that anyone in Iraq can see Egypt… wait.. there is no Iraq. The fact that this was run nearly a month ago and it took a re-run of it for others to catch is raising concern over the quality of Foxnews viewers (much less the actual “news” organization)
For those that are geographically impaired one country was removed and replaced with another, just happens to be a country where we have 160,000 US troops based in, and the other is nation that has nearly 70 million people and hosts the great pyramids.
Enjoy the mindless dribble.
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