TBWA/Chiat/Day loses Taco Bell $30.2 million
July 22, 2009
A federal jury has ordered Taco Bell to fork over $30.2 million to the two men who sued the restaurant over copyright theft over spots produced by TBWA/Chiat/Day for the Taco Bell Chihuahua.
We thought Advertising Agencies were supposed to MAKE clients money, not get them sued and forced to hand over 30 million dollars due to lack of original ideas and copyright theft.
That’s hot stuff…
So who owns this image now?
Taco Bell? The two men who sued the restaurant and won? TBWA/Chiat/Day who stole the idea?
Can anyone answer that question?
Publicis Groupe ‘only owed’ $12.8 million from GM bankruptcy
July 22, 2009
Maybe now Publicis will be thrown off Creditwatch in light of the new reports. The amount that General Motors owes Publicis is far lower than initially stated, to the tune of less than 10% of what was initially mentioned in the media.
Publicis Groupe SA’s (OTC:PUBGY) damage from General Motors Corp.’s Chapter 11 filing won’t be as bad as
originally estimated. The Paris-based advertising agency now says it’s owed $12.8 million by GM following its bankruptcy. That’s a large decrease from numbers that floated around in June when GM said it owed Publicis and its media agency subsidiary Starcom MediaVest Group $148 million while the French company said at the time the number was closer to $78 million. TheDeal.Com is reporting
Kansas City SEO
July 22, 2009
This is literally just a test post regarding the key term Kansas City SEO. There appears to be a site that is going for that term (results about 1/2 a million) and there are questions on how difficult it is to rank for it.
We are from the belief that the term isn’t impossible to rank for, and by running a single post on Tribble Ad Agency we will be able to judge the difficulty in ranking for such a term.
We expect to see some sort of results within a few days, most likely faster in Google News of course. That being stated however there is no monetary reason for this. It’s literally just a test to see if this post can achieve some sort of placement for the term Kansas City SEO
We place the odds at 40% that it will rank in the top 3 pages with this post alone and no other marketing surrounding it. Anyone care to bet? Comments will be closed in 1 week so people have time to weigh in and post their opinions on if this has a chance or not.
The term has a low search volume and has a low results figure, though not painfully low.. low enough to justify this test example to see if it works or not.
If you wish to link to this post to help the test, please comment below so we can keep track of the types of inbound links to this exact article were made.
Video Advertising Agency having it hard to digital
July 21, 2009
This is an interesting situation that we were mailed… I thought a few of you would be able to help out.
“We were until a few months ago a 10 year old video production shop. We did videos for local and state level campaigns for companies and political advertising. About 6 months ago when the market started to really tank, we wanted to expand our online efforts to focus more and more on online video. Such as making YouTube videos. Our problem is simple, we are having a hard time rebranding ourselves into that niche, though we are really good at traditional 30 second spots and are known thoughout the region and the state as a leader in that field. Many of our clients are advertising agencies and are not responsive to our push to online… so what’s your advice?”
— we replied with this —
1 - Online video vs traditional TV are not the same thing, both use cameras, both run for about 30 seconds.. maybe a minute or 2.. but not even close to the same thing. For TV it displays because they are watching that TV show and you paid for the spot, with YouTube someone has to push it on them to find it… like their friend forwarding it.. or someone posting it on Digg.. or embedding it on their blog… but you generally don’t have to pay for the spot… Another difference is the lasting time.. a video posted online will last years.. whereas a video on TV lasts for just the time you paid for. So two *roughly* equal success stories are vastly differing. Let’s say you wanted to make the video reach 10 people, for TV it’s paying for the right shows and the right markets… within a short time all the 10 people viewed it. Online is slower rolling out, it might take 2 months for all 10 people to view it… but over the course of the next 3 years it might be shown to 100 people…
2 - We will post your question and your response to this on Tribble Agency, see what the rest of the world feels about how to get the new direction off the ground.
—
Comment Away…
Company threatens to put Advertising on the Moon
July 20, 2009
This company literally wants to put “your logo here” on the visible side of the moon. … and this is the image they are using. I could just picture an advertising agency think this is a great idea…. because of course all of us want to see Exxon or Lowes on the side of the moon. Because one day when they go bankrupt the same way as Lehman Brothers or Enron our great great grandkids will wonder WTF is that crap up there. Directly from the company’s website:
“Twelve billion eyeballs looking at your logo in the sky for several days every month for the next several thousand years.”
I can’t wait for the next several thousand years to keep staring at the Exxon Logo and having my great, great , great, great… grandkid explain to his kids that some Ad Agency thought this was a great idea for their client. Considering the chances are the company would of been bankrupt for hundreds of years by then.
Recovery.Gov Ham and Pork Search Engine
July 20, 2009
Clearly since an Advertising Agency billed Washington $18,000,000 million dollars to make a website, nothing has been done. So we have decided to do it for free. Using Google’s Custom Search Engine, we did exactly what everyone wants Recovery.Gov to do, allow you to search.
Their current search engine isn’t allowing you to search the actual ham and pork, just their press releases and fluff articles.
We corrected this in 5 minutes, and we are offering it to the world to use for free, it’s located at http://www.searchelection.com
Please feel free to spread this around and show everyone where you can actually search for it.. rather than just searching press releases on their site.
“what happens here, stays here” ad agency cuts rates to keep account
July 20, 2009
The Ad Agency that created the famous “what happens here, stays here” ads for Las Vegas will lower their price. R&R Partners, the private company that makes the ads on behalf of the publicly run Las Vegas Convention and Visitors Authority, says it will reduce commission charges from 15 to 12.5 percent in an upcoming three-year agreement according to a report on Review Journal
The agency has been forced to drop it’s rates to keep the business, the percentage drop is substantial and will lead to a considerable amount of money ‘lost’ … though losing the account fully would be a disaster if the rate wasn’t dropped.
It’s ugly out there people, and the 8.3% revenue drop most likely will compound as the media spends are also expected to drop. In all R&R Partners most likely will be seeing a large decrease in revenue from Las Vegas.
Stimulus : $36,900 for “Shell Eggs”
July 20, 2009
This one takes the cake $36,900 for “Shell Eggs”
Literally $36,900 for “Shell Eggs” .
Funding Amount $36,900 Project Location - Zip Code 17543-8477
Completion Date 2009-05-31 Congressional District PA-16
Recipient Information (Award)
Recipient Name R. W. SAUDER INC. Recipient Address 570 FURNACE HILLS PIKE
Recipient City LITITZ Recipient State PENNSYLVANIA
Recipient Zip Code 17543-7655 Congressional District PENNSYLVANIA-16
Description of Work/Service performed
SHELL EGGS
This has to stop, pork (literally) has been found in the stimulus package. At what point does this stop? We as a nation would of been better if all the money was spent on a single project, rather than this extreme waste.
Enjoy your tax money at work
UPDATES FROZEN ON RECOVERY.GOV - TOO MUCH WASTE EXPOSED
July 20, 2009
WHITE HOUSE PUTS OFF RELEASE OF BUDGET UPDATE… all sorts of ugly stuff showing up there. The second people see this garbage they are going to hit the roof, because that’s not stimulus, that’s madness going on there. — now a Recovery.Gov Ham and Pork Search Engine hits the streets..
$2,531,600 FOR ‘HAM, WATER ADDED, COOKED, FROZEN, SLICED, 2-LB’ , $1,191,200 FOR ’2 POUND FROZEN HAM SLICED’ , $351,807 FOR ‘REPLACE AND UPGRADE THE DUMBWAITER’ , $1,562,568 FOR ‘MOZZARELLA CHEESE’ , $5,708,260 FOR ‘PROCESS CHEESE’ , $16,784,272 FOR ‘CANNED PORK’
Because $351,807 for a dumbwaiter is a great idea to use tax money with or 1.2 million for frozen sliced ham…..
RECOVERY.GOV // AWARDED: $2,531,600 FOR ‘HAM, WATER ADDED, COOKED, FROZEN, SLICED, 2-LB’…
RECOVERY.GOV // AWARDED: $1,191,200 FOR ’2 POUND FROZEN HAM SLICED’…
RECOVERY.GOV // AWARDED: $351,807 FOR ‘REPLACE AND UPGRADE THE DUMBWAITER’…
RECOVERY.GOV // AWARDED: $1,562,568 FOR ‘MOZZARELLA CHEESE’…
RECOVERY.GOV // AWARDED: $5,708,260 FOR ‘PROCESS CHEESE’…
RECOVERY.GOV // AWARDED: $16,784,272 FOR ‘CANNED PORK’…
It’s your tax money at work people, and exactly who is getting all these stimulus money? This of course is on the heals of the recovery.gov website itself being redesigned for a mind boggling $18,000,000 dollars.
Why care people, it’s only your kids future… I took the below picture of my kid yesterday with my cell phone camera…. now I can’t look at him in the eye knowing that our selfishness is going to cause him misery growing up when 80% of his income goes to taxes to pay off that dumbwaiter… frozen ham, etc etc…
Crocs Responds to Bankruptcy rumors
July 16, 2009
Crocs has responded via a wordpress blog to the Crocs bankruptcy rumors floating online. CEO John Duerden stated the following:
As the article correctly points out, we face challenges resulting from rapid growth. We’ve taken action to address those challenges, including aligning our production capacity to meet demand, reducing our overhead expenses and the size of our workforce, and paying down debt.
This is the key part of the story, basically the last word… Debt.
We are living in a time where bank financing is difficult to come by and this is what led the NPR and others to report that the chances are very low that they can get the finanical aid they need. Let’s face it, Crocs isn’t “too big to fail”.
They are not going to get a bailout package. period. All the luck to them to get the proper financing, or have someone save them via a purchase… but the chances are that any potential buyer will find a better deal in bankruptcy court.
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