Donovan Data Systems: Layoffs Rumored

July 29, 2008

Donovan Data Systems, the advertising agency clearing house for media, refused to comment on potential layoffs instead stating that they are looking for ways to “streamline efficiencies” … what is generally French for a bunch of people are going to be getting pink slips. Hat-Tip to Agency Spy

A call to DDS concerning said layoffs was answered by Steve Peeples, the company’s managing director. On the subject of the alleged layoffs, Peeples made no comment other than to say, “Any responsible company is always looking for ways to streamline efficiencies.”

This is a rough Economy we are in… and these people are going to be potentially facing unemployment with no immediate chance of finding a new job.

FitFlops called a total lie and do not work

July 29, 2008

Contact: PêcheBlu Marketing
Tel. (212) 222-5919
[email protected]
The PêcheBlu Flip Flops website is here

FitFlops Are a Lie

July 29, 2008 – New York City – With 1.5 million pairs of FitFlops sold on the premise that they tone legs and butts, we at PecheBlu have news for you: it’s a lie. Working out tones your legs and butts and we don’t recommend working out in flip flops of any sort. Wear some solid athletic shoes and go for a brisk walk or a run. FitFlops may be comfortable when you slip them on, but they do not perform miracles. If something sounds too good to be true – it probably isn’t.

Don’t take our word for it, go see the 20/20 report, which tests the FitFlop, consults with physicians and exercise experts, and concludes that the claims are hogwash.

Claiming that just wearing them while walking will tone up your legs and butt is a nice marketing ploy touted by Marcia Kilgore, who previously founded Bliss Spas. With 1.5 million pairs of FitFlops sold at $50 per pair, that’s another $10 million or so for Ms. Kilgore who certainly has a lot of incentive to promote her product. But like the all-you-can-eat diet, they don’t work.

And it places the rest of us like PecheBlu flip flops in a bad position. It’s very hard to compete against a false claim, especially one so wonderful. We would like to be fit without working out, too, but there are NO shortcuts.

PecheBlu has been honest about our flip flops, which we make using sports shoe technology with arch support, traction, deep cushioning, an anti-microbial footbed, and a ZFLEX sole that moves with the foot to reduce the fatigue from traditional slab flip flops, which are too thin to provide any of the above and make the toes work harder to keep the flip flop on the foot.

Slab, flat flip flops are just bad for your feet. If you can twist a flip flop, don’t buy it: it offers no support. All you have to do is a search on recent stories on the web or go to http://www.pecheblu.com/healthproblems.php.

Physicians and podiatrists now see people in their twenties with the foot problems that used to occur to people in their fifties. Why? Because they wear slab flat flip flops all day for months. They may be comfortable when you slip them on, but your feet, legs and lower back may not be so comfortable at the end of your day. This is true, too, for FitFlops, which wearers complained gave them sore feet on the 20/20 report.

We started http://www.pecheblu.com to use what has been learned in sports shoe technology over the past ten years to create a better flip flop for your foot. We do it without lies or false claims. We believe honest is the best policy. We also want our customers to work out – but not in flip flops.

Not all flip flops are created equally. PecheBlu is the antidote to slab flat flip flops. We are happy to provide any additional information or photos for you.

PêcheBluTM are the only authentic sports flip-flops. The company incorporates the latest athletic shoe design technology to produce flip flops that perform like precision sports shoes. PêcheBluTM flip flops advanced, patent pending hard rubber Z-FLEX lug design provides stability that moves with the musculature of the foot. Only the “Z” touches the ground. The tough outside shell reduces abrasion and is non-slip and non-marking. Soft antibacterial footbeds with arch supports, heel wells and beautiful grooved anti-slip surfaces cushion and support the foot. Flip flops have a subtle rounded edge wall to protect toes from sliding off. Padded toe straps reduce friction for greater comfort. Elegant leather Nubuck uppers coordinate with the overall sports design.

Tribble Ad Agency launches redesign

July 29, 2008

We have officially launched our buggy as hell redesign. (We are expecting bugs and already know about the video issue we are working on). Thank you for your patience as we upgrade the site.

Please Contact Us if you find any other bugs.. or have questions.

“I regret to inform you that Benningan’s is no longer part of your community.”

July 29, 2008

“I regret to inform you that Benningan’s is no longer part of your community.” was tacked on the doors of Benningan’s when employees tried to come to work that morning. The company is shutting down virtually all it’s operations.. Employees wondering where the next paycheck is coming from.

Last we heard it was the Richards Group that had this account (however that information appears to be older… circa 2001 or so) and we heard a snippet about them e-mailing 3/4 of a million people last year… IE: resorting to mass e-mail for advertising. Full Story Here

Enfatico is so slow to launch that Dell is renewing advertising agency contracts

July 28, 2008

Enfatico is so slow to launch that Dell is now renewing former advertising agencies for 1/2 a year or longer.. at least that is the rumor floating…

What exactly is Dell buying from WPP? So far we have seen 100,000 sq/ft Manhattan office space for a 10 year lease (but yet only a 3 year Dell Contract)… and now we got this post on Agency Spy noting that Dell is re-hiring or extending all their former agency contracts because Enfatico is so slow to roll out … and not extending for a few weeks… we are talking at least for 1/2 a year or longer..

So nobody is talking about the fact that Dell recently resigned Mother NY agency to work on their US broadcast tv ads for another six months. You would think that by this time Enfatico would be up and running enough to at LEAST take this over considering they don’t even do that much tv. That sends a great sign to where these guys are in this stage of the game. Full Story

Scary stuff… Michael must not be happy…. considering now it appears that he is being forced to re-hire a bunch of those former agencies… and the age old question:

George Parker asks why has Enfatico only published ads for themselves rather than for Dell?

Enfatico signs 100,000 sq/ft Manhattan 10 year lease - has only a 3 year contract with Dell?

July 28, 2008

What about the other 7 years if Dell throws this into review? A 100,000 Sq/Ft office in Manhattan isn’t a cheap option… and the fact that they signed a 10 year lease (when everything we are reading shows a 3 year Dell contract) is something we hoped the landlord addressed. Perhaps WPP opted to pick up the tab if something goes wrong with their 100,000 Sq/Ft New York lease…

Marketing agency Enfatico has signed a 10-year lease for 98,175 square feet on the 12th floor of the MetLife Insurance Plaza, at 11 Madison Ave. in New York. (Full Story)

Everything we are reading is showing a 3 year deal:

Dell will invest $4.5 billion in billings in Da Vinci over the next three years. (Full Story)

So how does a single client ad agency sign a 10 year lease with a 3 year contract? Dell must be paying out the wazoo … 10 years worth of lease for 3 years of work… amazing stuff..

Dentsu loses Suzuki - $122M account

July 28, 2008

American Suzuki Motor Corp. has selected Siltanen & Partners as the US advertising agency of record for its auto­motive division bailing on Dentsu

This is getting ugly out there… really ugly.. we are seeing agency reviews hit record pace… literally our inbox is full of reviews taking place and budget cuts…. If this isn’t a recession then it’s an advertising depression.

Saatchi & Saatchi loses Standard Life account

July 28, 2008

We have a policy here… don’t take two clients from the same exact industry…. it appears that Saatchi & Saatchi doesn’t have that policy… and of course… it has the expected results..

Standard Life has served notice on its advertising agency Saatchi & Saatchi. The Edinburgh-based financial services company has called a review of its £15m advertising account.

A spokesman says the decision was triggered by Saatchi & Saatchi joining the roster of a “direct competitor”. Earlier this year the Publicis-owned agency was appointed to handle the £15m advertising account for Axa, after the French-owned insurance and pensions company scrapped an earlier review of its business (MW.co.uk May 28). Full Story

What exactly did Saatchi & Saatchi expect to happen? Hi … we know all your information, budget, campaigns and goals… of course we are not going to share that information with your competitor who just happens to be a client here.

I’m surprised they just fired you .. and didn’t fire you AND sue. Who knows what you could of told them…

Cuil wants to take on Google

July 28, 2008

Talk about pre-mature press. Cuil wants more of the Advertising Agency dollars to challenge Google, however the Cuil website is littered with 404 error messages from it’s internal pages…

404 errors on site are not helping to lend credibility

As it stands now it has quite some time to clean up their own site, much less their index…. What could be best described as a work in progress. Several searches on Cuil displayed non-expected results. For example a search for “breaking political news” yielded zero results. Literally zero results.

We like the idea of another search engine, but due to all the pre-mature press and being visited while the product is far from being ready.. the chances are that this will hinder their growth.. as many people won’t visit the site again after seeing how it’s preforming now.

Ex-Fallon and Carmichael Lynch guys raking in the cash

July 27, 2008

Funny how things go bad for some people when they leave their advertising agency, and wonderful for others such as these guys:

The three founding partners came from large Minneapolis agencies. Scott was an account executive at Carmichael Lynch; Chris Lange and Michael Hart were creative directors at Fallon.

“At Fallon, we’d spend half of our time selling ideas internally. If we could reduce that step, we’d have more time to develop ideas and spend with clients,” Hart said. Full Story

How Fallon and Carmichael Lynch lost $30.5 million this year by letting these guys go is baffling.

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