E*TRADE picks Grey New York
November 7, 2007
E*TRADE FINANCIAL Corporation (NASDAQ: ETFC) today announced it has chosen Grey New York as its advertising agency of record, effective immediately.
Funny thing is that Etrade doesn’t even rank for even the most simple terms (however they are paying out the nose for those keywords in PPC).
This is a prime example of why you shouldn’t let your ad agency try to market you online, in our opinion, they are primitive when it comes to online viral, social and SEO.  Just not there yet…
Was Time Magazine forced Resort to Porn?
November 6, 2007
We all know the print industry is in dire need of help, but Porn? One Blogger pointed out something that raises a few questions.
It’s a photo that was put on the Time Magazine ‘inventions of 2007′ that really appears to be starting to annoy plenty of bloggers.
We refuse to publish the photo on Tribble Agency due to it’s graphic nature,� however this is pretty offensive. Kudo’s to the blogger that caught this.
Wall Street Journal - Every company needs an SEO now
November 5, 2007
A decade after registering its domain name, Google’s name has become a verb for the service it offers. Seven years after it started to sell ads based on those searches, it’s on track to top $15 billion in revenue for 2007. Riding on those big coattails is the industry of search-engine optimization, which has gone from an oddball curiosity for small businesses to something no organization with a Web presence can afford to ignore.
What we don’t get is that the Wall Street Journal is telling Advertising Agencies that they need search engine optimization, Big and small business both� need SEO, and from the advertising world we are still viewed as evil.
It’s a funny thought however, SEO firms have been growing at such a dramatic rate that it has reached levels where companies are actually REMOVING marketing budgets from their Agency of Record and allocating them to SEO firms.� But yet Ad Agencies are fighting us tooth and nail. Fighting us for every penny.
Rather than fighting us there are other solutions. Like partnering.
For the most part Advertising Agencies have the clients. They offer far more services than SEO firms offer. That being said,� our little area of marketing tends to deliver the highest ROI of all types of marketing out there.
We were recently in a meeting with an Advertising Agency. We were both going over results that showed 50% of our sales were from SEO efforts, the other 50% were traced to PPC, Billboards, TV ads and Newspaper ads.
Our billable fees for this small project, about $1,500 a month, the agency billable feeds, about $8,000 a month.
Think about it, we charged $1,500 a month, they charged $8,000 — we both sold the same.
Please note, these billable fees that they had were their fees to manage the $50,000 dollar a month account.
Now really think about it.
$1,500/month vs $58,000/month — and we sold the same amount of product.
That is $18,000 a year vs $696,000 a year.
And we sold the same product.
The fact is that a proper SEO campaign, complete with a vaild social media aspect and making sure you follow Google Guidelines will deliver more than you could dream of for the client.
Maybe this is a better way to phrase it… don’t you think your client would be more happy with you if you doubled his sales for the price of 1 color full page� advertisement a year in a magazine?
Of course we can not promise results in Google, mostly because we don’t own them to make any promises.. but can you promise the client that your ads will allow them to sell products?
The answer for both of us is no we can’t. The only diffrence between your services and ours is that we have the potential to change your industry…. scratch that… according to the Wall Street Journal, we already have.
Flip Flops
November 5, 2007
Nov 5, 2007 — New York City — Ever wonder if there is more than a casual correlation to people complaining about aching feet, sore knees, and lower backs and the huge increase in daily wear of flip flops? Many of those suffering are not only middle aged boomers leading active lives, but also kids who wear slab flat flip flops as basic casual wear. For athletes, such foot problems are resulting in missed games as well as lack of peak performance due to foot fatigue and pain.
Stephen Horney, MPT, a physical therapist who often treats skilled athletes at the US Athletic Training Center in New York says, “I see a lot of problems caused by wearing unsupported footwear, like slab flip flops. And not just foot pain,†he adds, “but knee pain, too, which can often be the result of improper support.â€
Footwear with no arch support often causes knee pain first since an unsupported foot changes everything from the bottom up. A foot and arch that is not properly supported will often cause the foot to over-pronate, which can lead to mal-alignment causing problems in other joints most commonly the knee (Patellofemoral pain syndrome) but also in other joints such as the first toe (Hallux Valgus) as well as anterior hip pain.
To take a step, the foot needs to find a neutral position to gain the rigidity that is necessary for propulsion. Horney explains, “Flat footwear like slab flip flops offers no foot support at all, which means the muscles and tendons of the lower leg and foot must supply all support for any movement. This constant excessive load can lead to overuse and inflammatory conditions such as shin splints and contribute to such conditions as plantar fasciitis (inflammation of the sole’s connective tissue where it attaches to the heel), inflamed Achilles tendons, all of which have now started appearing in young people, which used to be less common.†Slab flip flops also make feet work harder to re-grip the soles with every step, which adds to wear and tear.
Horney’s contention that the huge increase in kids wearing flip flops is creating foot problems is verified by the statistics. There were some 11 million physician visits in 2003 for foot and ankle problems, including 2 million for sprained ankles and some 80,000 ankle fractures.
For the human body, everything starts with the foot. If there is no proper support, there is no way to properly support the rest of the body as you move up the chain: knees, lower back, shoulders, and neck. It’s the old song, the shin bone’s connected to the knee bone. Walking puts up to 1.5 times bodyweight on each foot. Strenuous exercise can increase the load, with an hour of jogging generating an estimated million pounds of pressure.
Despite the advances in shoe technology and the many sports models on the market, kids use flip flops as part of leisurewear as much as baseball caps and jeans. “Flip flops are part of the new uniform,†says CEO Stephen Cohodes, who started PêcheBluTM Flip Flops. “We see increasing numbers sold and estimate over 220 million pairs flip flops over $15 will be sold in the US next year,†meaning the true number is much higher if you include all the dime store pairs available.
But Cohodes points out that his patent pending PêcheBluTM is a new kind of flip flop company, one that has taken sports shoe technology and applied it to flip flops. “We added arch support, heel wells, cushioning, improved traction on both top and bottom, and a molded shape that conforms to the shape of the human foot. We wanted to make our flip flops the best of both worlds — a sports shoe base with the comfort of a flip flop strap.â€
He points out that many kids don’t see the difference between a slab flip flop and a PêcheBluTM flip flop, “They buy based on color or price, without considering the long term affect on their feet, something they would never do with their sports shoes.â€
Slab flip flops are made from rolled sheets of flat rubber and stamped out with a cookie cutter, while athletic shoes, including PêcheBluTM, use multiple molds to shape the form of the shoe to the fit of the foot. “Clearly using molds is a much more labor intensive and expensive process than stamping something out flat,†says Cohodes.
Physical therapist Horney likes the PêcheBluTM flip flops and thinks they are a vast improvement because they offer good arch support and thick cushioning. However, he cautions, “Even a really good flip flop like PêcheBluTM can’t provide the support of complete shoe and are not meant for running or sports use. As far as recreational flip flops go, these are the best I’ve seenâ€
“If you want to play touch football,†he adds, “don’t do it in flip flops. Otherwise, we’ll see you in rehab for the next six weeks.â€
There is one additional point that Cohodes wants to stress. Continual wearing of slab flip flops also can jeopardize athletic performance. He asks, “you wouldn’t play baseball with a tired arm, so why start a match with feet tired from slab flip flops, where a tenth of a second can mean the difference between first and last place?â€
His point is that athletes need to be smart about limiting foot fatigue and what they chose to wear. Clearly, he wants them to consider PêcheBluTM.
Flip flops are the oldest shoe style still worn, with designs having changed little in thousands of years from Ancient Egypt. “Modern sports competitors would never consider competing in sports shoes of the 1920’s let alone with ancient Egyptian footwear, but that is what they do wearing flat slab flip flops,†says Cohodes. “It’s time for a change.â€
Learning Channel fires Martin Ad Agency
November 5, 2007
After less than two years, Discovery Communications’ The Learning Channel has split with its agency of record, Interpublic Group of Cos.’ Martin Agency.
The turnover rate in the industry is high, but this is really fast as it doesn’t even allow enough time for a REAL branding campaign…
Story Developing…..
Released : New York Times declines 7.59% in readership
November 5, 2007
This is nasty overall for the whole industry… no one wants to play with paper and ink anymore… especially when they read the news 2 days ago on Digg, Drudgereport or SqlSpace.
It’s ALMOST funny to see that level decline in such a short period of time… ALMOST..
See the problem is that these papers are still getting a very large portion of the advertising revenue from companies and ad agencies. For the price of an ad in a magazine or paper, they could have hired a competent SEO to help them fix their sites. But instead these agencies pushed another ad in a newspaper that declined 7.59% in readership.
What a total waste of resources. It doesn’t matter though, the Agency got paid…. the client got screwed… but that is the normal practice in the industry.
Gatorade destroys your teeth faster than Coke
November 1, 2007
Study proves that Gatorade wrecks havoc to your teeth quicker than acid filled Coke will. It also appears that this post is sitting on page 2 of Google for the word ‘Gatorade’ It’s a potential Public Relations problem that their Ad Agency will have to deal with.
We always wondered how agencies handle Public Relations issues like these without a proper skillset in Search Engine Optimization?
In this case the blog posting was sourced properly to an authority site so it doesn’t appear at face value that a cease and desist would be effective. Case and point, in this example it is simply reporting on an already published document. IE: The blog owner could tell the Gatorade to take a hike.
But it’s pretty painful to see their company name on page one of Google with the words ‘rots your teeth’.
It’s a interesting case study and we would love to see how this pans out in the long run.
The Other $15 Billion Question: How Will Apple Spend Its Cash?
November 1, 2007
With more money on hand than it’s ever had, the question is: What exactly will Apple do with that pile?
It’s easier to predict what the company won’t do. If analysts agree on anything, it is that the company will not be making any major acquisitions. It’s simply not in Apple’s DNA.
However that being said, that gives them a cash reserve to work to bury Microsoft and Google.
It’s going to be a 3 way war, the Gadget Maker Apple vs the Software Maker Microsoft vs the Information maker Google.
Interesting times we live in.
Techvat SEO says that Digg Removed SEO, get’s promoted on Digg for SEO purposes
November 1, 2007
 TechVat, I hate to break it to you, but this didn’t slow down SEO one bit. In fact I argue it did the opposite.
It didn’t stop SEO types from submitting content to digg. At least the real SEO’s such as yourself.
For example it appears that you are using search engine friendly URL’s
http://www.techvat.com/how-digg-fought-spammers-and-increased-page-views-in-one-fell-swoop.html
Wonder why you did that?
Why did you use a Google/Sitemaps.org standard sitemap?
http://www.techvat.com/sitemap.xml
The point we are trying to make is that your site is SEO’ed to the hilt, and you got links slamming SEO’s .. funny.
Did the Audit Bureau of Circulations just Mandate Newspapers hire SEO firms?
November 1, 2007
The headline is sort of a joke, but the fact is that every single Newspaper now officially needs Search Engine Optimization (SEO).
Finally after years of debate, the industry is moving towards tracking its total audience which encompasses all its products (especially online viewership)
Full Story
What does this mean? It means that the amount of traffic on their sites now count towards their circulation. The problem is that most Newspaper sites are horrific in terms of Search Engine Optimization.
It’s an incredible opportunity for firms such as Yooter InterActive Marketing to assist these news papers increase their circulation count with proper, Google Guideline approved search engine optimization techniques.
It’s perhaps the first time that it’s virtually mandated for a Newspaper to hire an SEO firm. Not an Ad Agency, but an SEO company.
Until now newspapers were not really allowed to count their online efforts into their circulation numbers. Now with this the entire landscape just changed in 1 fell swoop.
Now they can count their online efforts into their circulation numbers. This means that it’s virtually mandatory that their stories are indexed and ranked in Google, Yahoo and MSN to increase their circulation count.
This is perhaps the biggest story to hit the news industry in over a decade.
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