Tribble Agency offers Leo Burnett Moderator Login
September 20, 2007
Looks like we are going to let Traditional Firms into Tribble to get their thoughts on the direction the Ad Agency industry is going.  Read this thread regarding Leo Burnett.
If they accept, then we will hear their version of the story.  We will admit we look with suspicion towards the traditional firms. However this would allow them to tell their side of the story as well.
Report: Mobile advertising to hit $2.4 billion in 2009
September 20, 2007
Mobile ad spending will spike from the current $500-million-per-year mark to $1.1 billion next year, according to The Jack Myers Media Business Report. Marketers are expected to spend 120% more on mobile ads in 2009, according to the report.
In other news, not one of the larger Ad Agencies have any experience in Mobile Search Engine Optimization.
Cramer-Krasselt tells Careerbuilder to ‘fuck off’ then get’s hired by Porsche for saying it
September 20, 2007
According to a report in Ad Age, Cramer-Krasselt CEO Peter Krivkovich had a few things to say about CareerBuilder on the way out the door. The direct quote from the leaked memo was “There are a few times in your life when you have to tell someone to F*** off and mean it.” Then we find out from another source that Porsche of North America awarded Cramer-Krasselt their creative and media accounts based in large part on their convictions and passion in defending their position against Careerbuilder.
This is roll over funny, not because Cramer-Krasselt’s ad did nothing for CareerBuilder during the superbowl last year but because Porsche hires them for telling Careerbuilder to ‘fuck off’.
We have clients that we want to tell to ‘fuck off’ all the time… but we don’t… mostly because the client is always right…
Let’s face it, all the client wants to do is rank higher in Google, get good ads out there, and generate a positive ROI.. that is all the client wants. At the end of the day they want to know that every penny they spent with you comes home wrapped up like a nickle.
This isn’t rocket science. It’s why the entire concept of the Ad Agency is facing extreme pressure by smaller interactive firms…. mostly because companies are realizing that one viral campaign on YouTube for a few thousand dollars will get more impressions than their Multi-million dollar campaign for the Superbowl.
RPA hired by La-Z-Boy to rank for ‘reclining chair’
September 20, 2007
Various Rumors floated around that one of the reasons RPA was hired by La-Z-Boy was for them to rank for the word ‘reclining chair’Â It appears that RPA has failed.
It at least looks that any effort (if any was placed at all) for the keyword ‘reclining chair’ have failed.
Worst tech ads … Ever
September 19, 2007
The tech industry has a rich and hilarious history of being unable to promote itself as anything other than unutterably dorky. Originally we were going to call this “The top 10 worst tech ads,” but as we hunted around we discovered these are pure gold.
These companies hired crappy ad agencies or tried to ‘do it on their own’ … it’s pretty amazing stuff.. it’s even more amazing that these companies for the most part are still around.
Google Comes down on Ad Agencies - Sets up their own
September 19, 2007
Welcome to the new reality.
Ad Agencies are going to have to compete with Google. If history is right, generally the people that went up against Google (yea even Microsoft) lose.
The problem we see is that the Advertising Agency space in general is technically backwards with adoption of proper internet marketing methods. None of the larger agencies have mastered it, and though some of the smaller ones have learned to adopt they still are for the most part lagging behind.
For example firms such as Fallon appear to be lacking of even basic skills on the Internet. Look at how Google views their site.
The point we are trying to make is that these firms are SO far behind the curve that it’s going to take them purchasing InterActive firms and Search Engine Optimization firms in order to catch up. They totally lack the skillset internally to make it in time. They should of adopted a decade ago, but they let little technically savvy firms grow like wildfire such as Yooter interactive marketing or Tribble Ad Agency show up
These firms shouldn’t even exist, but now they do, and they are soundly beating the larger firms, forcing the Ad Agency to ‘share the client’ now putting the Ad Agency in a space where they must either live with the new reality or they must go on an expensive shopping spree.
Ad Rants did what?
September 19, 2007
Agency Spy pointed us to AdRants new ‘social media optimization’ site. Are you kidding me? AdRants is going social? Why not put a thumbs up and down on it and call it addiggrants.com
Seriously is it just me or is this Social Media thing already being ‘played out’
Look for the next big thing people.
Death of the Advertising Agency
September 19, 2007
Bob Garfield Had a good point… he said the ways that the Ad Agencies are being paid is out of wack. He simplifies the entire concept of the Ad Agency down to where it should be.
He said you have to ‘pay attention to bloggers’ … He is right, just about 4 years behind the times. Â Why do we hear success stories regarding firms like Yooter InterActive Marketing. Â Then see posts like ‘death of the Ad Agency’.
Doesn’t that tell you something? The entire world has moved in one direction but the Ad Agencies have stuck to traditional media. To make matters worse, when they do try to venture online.  Within a year it leads to a Yooter type firm to come in a clean up the mess after the company get’s frustrated with the lack of traffic.   Generally it’s the ad agency fault and their addiction to flash that causes their horrific rankings.
Firms like FALLON can’t even figure out Meta Tags, Title Tags and Description Tags.  All they know is totally unspiderable flash.   In short they treat the internet like TV … either because they don’t know better or they don’t care.
News Flash, Blogging isn’t a TV ad.
Zimmerman Advertising Agency writes book how to piss off employees
September 18, 2007
Again, Agency Spy get’s the scoop on  on Zimmerman Advertising’s book on ‘how to piss off employees’
“When I was there, they actually had a bomb threat. SERIOUSLY. It’s an AD AGENCY getting BOMB THREATS.â€
Now it’s funny to a point that employees are peeved.. but at the same time every company has problems, deep structural problems.  From Google firing employees that write anything negative about the company in their personal blog … to .. bomb threats from pissed off employees.
The problem is these larger Ad Agencies do treat their employees like the revolving door they are.  Loyality is about a deep as the paycheck.Â
Why though?  Look at the reason why these firms are like that?
What pressure is placed on the employees…Â don’t you think that when the CEO is out riding his Yacht and his employees are up till 4 am making a deadline it causes resentment?
The problem is the Ad Agency industry itself.
The very nature of it makes many people sick. There are very few industries with the same level of filth that ad agencies generate.  Retail side commision based stock brokers are one, used car salesmen are another …. last but not least, Ad Agencies.
When there is a threat of an agency review, people double up.. triple up their efforts, something they should of been doing for months past.  The CEO starts the calls, the ‘hey want to play golf’ with the CEO of the firm.
While at the same time he calls his VP on the cell phone ‘we got a problem, firm X might force a review’
The VP with his job on the line calls his staff ‘you idiots— you didn’t do your job’
Then come the long nights.
This is the problem… the problem is that these Ad Agencies are reactionary, not proactive.
Look how they rank their clients in the search engines, how much effort do you think for example went into a long term plan to generate a positive ROI for the client?
None… and the reason… because the client is never expected to stay their long enough to reap the rewards of making the client rank well in Google for example.
There is plenty of blame to go around….Â
Tribble Takes out Saatchi & Saatchi and Leo Burnett
September 18, 2007
This shouldn’t be happening right?
We did this to prove a point, that the larger firms are backwards when it comes to adopting standard SEO practices. We fully comply with Google Guidelines .. there is nothing blackhat about it. It’s just that Google views Tribble Ad Agency as more of a valid Ad Agency than Saatchi & Saatchi and Leo Burnett.
It’s the Ad Agency addiction to Flash that is akin to a crack addict on the street.
It’s why 90% of the time we get hired it’s to clean up the traditional Ad Agency mess. It’s why the client has to spend 4 times the money on PPC than they needed to, and it’s why we have grown 1,200% in the past 5 months.
Yea I am venting, because I am sick of hearing ‘we just spent $150,000 on this flash site’ and then us saying ‘good news, you have to spend another $150,000 for us to clean up the mess your agency created’
Perhaps if the Agencies consulted with a proper SEO firm initally the Ad Agency would be experiencing the revenue growth rather than the SEO firm.
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