Looks like Yooter InterActive Marketing has new diggs
June 23, 2007
Looking at some of Yooter’s new diggs you just gotta say wow.. not bad.. not bad at all for their HQ..Â
.GOV’s using Open Source WordPress
June 22, 2007
Watching .GOV’s using WordPress and a LAMP platform just states mountains upon mountains of information. Why did this .GOV not choose a Microsoft Platform? Why did they chose an open source platform? There is a ton of questions that we would like to ask. But for the most part, we are proud of them!
Digg Bans Sqlspace.com for hosting Screenshot of Windows Marketplace hosting Ubuntu as featured product
June 22, 2007
Digg in another stunning act of censorship that rivals even the HEX code fiasco has banned sqlspace.com for hosting a screen shot of Ubuntu being Featured as the top product on Microsoft Windows Marketplace.
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STORY DEVELOPING : DIGG NOW ACTIVELY BURYING STORIES THAT REFRENCE THIS:
This one was in upcoming 2 steps away from the main page:
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Anyone that currently visits the screenshot page on Sqlspace is greeted with this message:
Digg has banned Sqlspace.Com for hosting a screen shot of Windows Marketplace hosting Ubuntu as the featured product. Please contact Digg to get this unbanned. It was designed as fair use so people can see what happened as an actual event. I didn’t know Microsoft Owns Digg… sigh..
Wow… they actually banned a site for hosting a screenshot of an actual event. It’s not like it was made up.. it was an actual screenshot of a real event.
Anyone caught submitting a Sqlspace Article is greeted with this Digg Message
Amazing stuff.. simply Amazing… you would of thought that Digg would of learned by now.
Yahoo and Ebay to Merge - an Ad Agency Heaven
June 22, 2007
Rumours afoot of discussions between Yahoo and Ebay merging to fight Google. Hat tip to Threadwatch.Org for pointing this out.
This could be or not be true yet, as of press time it’s still a industry rumour , however it’s a pretty big rumour.. along the lines of screaming and yelling. A Yahoo / Ebay merger would deliver both the traffic and the financial backing to ‘fight Google’ however it still doesn’t even come close to winning over Google’s core business, search.
Google is the Gatekeeper to the internet. So putting these companies together would increase their cash flow and their traffic, but still lacks in the technology. This is the one of the main stumbling blocks that these companies must develop to better compete.
This puts Google still at an extreme advantage.
Some Ad Agency please tell Yahoo that people that are searching don’t want to see Brittany Spears before they do their search.
Yahoo to outsource search to Google
June 19, 2007
We picked this up on threadwatch:
http://www.threadwatch.org/node/15684#comment-56239Â from a story on CNBC:
http://www.cnbc.com/id/19290999
We don’t even know where to start.
Ad Agency and Advertising Agency Report Card
June 18, 2007
Best Buy BBDO
Best Buy selected BBDO New York as agency of record for its $200 million account. The agency will handle account planning, creative, and media work, which was previously handled in-house. In addition, Best Buy will expand its relationship with Crispin, Porter + Bogusky beyond Geek Squad to partner on business development and in-store activation opportunities for the Best Buy brand.
U.S. Department of Defense Mullen
Mullen was awarded the U.S. Department of Defense Joint Advertising, Market Research & Studies program contract, following a mandatory review. Mullen, which won its original JAMRS contract in 2002, will continue to handle advertising, direct marketing, interactive and public relations services. The term of the new contract is for one year, with four additional annual options. The total annual estimated contract value is $50 million.
Checkers Drive-In In Review
Checkers Drive-In placed creative chores on its $35 million advertising account in review. The company recently split with its agency, Amalgamated.
Big Lots In Review
Amalgamated, Bernstein-Rein, Merkley + Partners and The Richards Group are the four agencies competing for creative duties on Big Lots’ $50 million advertising account. SBC Advertising previously handled the account.
Outback Steakhouse and Carraba’s Italian restaurants In Review
Outback Steakhouse and Carraba’s Italian restaurants have placed their $90 million media buying and planning account in review. Work is currently split between Doner and MPG.
Porsche Anomaly
Anomaly has withdrawn from the $25 million Porsche review.
Wal-Mart 42 Degrees
Wal-Mart awarded its $60 million multicultural media planning and buying account to 42 Degrees.
Living Essentials Empower MediaMarketing
Empower MediaMarketing, Cincinnati, has been awarded media planning and buying duties by Living Essentials, makers of 5-Hour Energy. Billings were not disclosed.
Various Accounts Peppercom
Peppercom added two clients to its roster: Jump Associates and Foreversafe.
Philly Pretzel Factory Oxford Communications
Philly Pretzel Factory tapped Oxford Communications as agency of record for its marketing and communications work. The agency will handle advertising, public relations, graphic design and strategic planning.
Source : Media Post
Wal-Mart puts Vista ‘on sale’
June 16, 2007
Wal-Mart forced to put Vista ‘on sale’, complete with ‘rollback prices’ and smiley face. We wonder if their Advertising Agency had anything to do with that one.
Worst Ad Agency Website Ever
June 16, 2007
We all ran into these in the industry from time to time.  You know, the Ad Agency that floats a horrific idea and calls it ‘innovative’
Well this is from a client of ours, their Ad Agency thought it was a great idea to scroll sideways on their new site design.
You heard it, Sideways.
They actually expected the visitors to scroll sideways to find more content on this horrific image mapped and flash based site.  The scroll wasn’t even really noticeable because no navigation was presented on what was visable on the screen. Meaning that someone would have to notice the scroll bars going right and left rather than up and down to find it.
There comes a point where one passes ‘innovative’
 Also worth noting: The Ad Agency in question is publicly traded .. the client was billed for the ‘sideways job’ over $200,000 .. the Ad Agency wouldn’t ‘refund the money’ dispite the site never being placed on a public server.
The Message:Â Ad Agencies don’t belong on the internet
Life just got more difficult
June 16, 2007
Since the inception of the Web, online commerce has enjoyed hypergrowth, with annual sales increasing more than 25 percent overall, and far more rapidly in many categories. But in the last year, growth has slowed sharply in major sectors like books, tickets and office supplies, the NEW YORK TIMES will report on Sunday
Ebay drops Pay Per Click - Doesn’t do a dent
June 15, 2007
Ebay dropped all the Pay Per Click Ads from Google Adwords, Didn’t even notice a drop in traffic or conversions. The top five search terms sending traffic from Google to eBay were “www.ebay.com” or “ebay,” and accounted for 25% of eBay’s traffic from Google.
This means flatly that Organic Results are the driver of traffic to Ebay.. or better said, they have been wasting money on Pay Per Click to the tune of 2% of Google’s total revenue.
What does this actually mean, well if you are paying 2% of Google’s total revenue (for 2006 it was $10,604,000,000) of that is $212,080,000 is from Ebay. If you drop a quater of a billion dollars in PPC, and notice no change in traffic?
This raises a red alert to every advertising agency on the planet. If they focused 100% on Pay Per Click, and news like this breaks out.. it should be a wake up call to every ad agency charging 20% over spend and an hourly rate to boot.
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