$650 million invested - 35 people sign up for newsday.com
January 26, 2010
Murdoch did you take notice? What did you people think would happen? The Observer is reporting the story of a lifetime to old media and newspapers.
Three months later after putting the newsday.com domain behind a pay firewall, how many people do you think signed up to pay $5 a week, or $260 a year, to get unfettered access to all that unique , original content on newsday.com?
The answer:
35 people
And a few of them work there or had relatives that work there from what we were told.
So what’s the problem? Why can’t you get people to pay for rehashed 3 day old content that was covered by 1.5 million bloggers 72 hours ago?
Let’s face it, you can’t charge people for news… more news comes out of a twitter feed than comes out of media like that… no one is going to pay for it. Yet Advertising Agencies dump billions every year of their clients money into this, yet ignore the stuff that would actually generate a positive ROI for their client… like search and social media.
I would think this is the most comical story on earth, if it wasn’t so serious. No one is going to pay to subscribe to a newspaper like that online… well… not “no one” of course 35 people did… and literally from what we understand it was a few aunts and uncles of employees in that mix.
Go ahead ad agencies, keep putting your client money into advertising on that turd… it’s a great way to boost you and your client’s profits…
Newsday executives going into work
The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they’ve grossed about $9,000.
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