Ad Agency Note : Bing+Yahoo = less than 13% market share
December 7, 2009
Ad Agency WPP group plc along with most of the other advertising agency holding companies recently announced that they are “supportive” of the Yahoo! / Microsoft “search merger” Even though PCworld just noted that Bing was down for 30 minutes, yet no one noticed.
In case you missed it-and most of you probably did-Microsoft’s Bing search engine was offline for about 30 minutes on Thursday evening. (PCworld)
This baffles us, because they are supportive not because of the stellar results that the search engine is providing for their clients, they are supportive because it’s not Google, the largest advertising agency on earth. Let’s face it, hitwise is stating the market share is double digits, but most people are not seeing that in their log files.. not even close.
I know from sites that I have direct access to that Bing’s market share is roughly 8% and falling.
It’s not a small sample, it’s based on nearly 6 million unique visitors per month to a host of websites that we directly measure for our SEO services. In other words the sample is large enough to be accurate.
So consumers don’t like Bing, nor do they like Yahoo .. especially together… but boy.. WPP group loves them. Traditional BDA’s don’t like Google’s view of advertising, they don’t like this new imposed model of what advertising is moving towards.
In other words, they don’t see a need for themselves in that picture.
frenemy has taken a new turn, to the point where Madison Avenue is against anything Google is for, even if it hurts the consumers and clients.
Pretty shady stuff.
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