Enfatico technically expires in 22 days, 9 hours, 15 minutes, 23 seconds.

So you guys know, or if you even care. The Ad Agency formally called Enfatico is to have it’s contract expire in 22 days, 9 hours, 15 minutes, 23 seconds. We all know that contract expired 10 minutes after it was signed, literally the writing was on the wall before the ink dried, but just [...]

Enfatico’s true cost to WPP : $4 Billion

On breaking news that the Dell Account has transferred successfully from Enfatico to Y&R failed the mention one tidbit of information. The $1.5 Billion dollar advertising budget per year (it was a 3 year $4.5 billion dollar budget), magically shrank to $185 million, or better said they are WELL over a billion short per year [...]

Starting your own advertising agency in 2010

In 2008, we published a “starting your own advertising agency” post, we figured we would update this to how much things have changed in 2010 … amazing what 600 days could do. this is the complete post from 2008, under each paragraph is the update: There are really 2 ways to start an ad agency [...]

Did WPP and Dell spend a quarter billion on Enfatico?

Is there a way to get the actual amount spent on this disaster? Between Dell and WPP , what literally was allocated to this project, the 10 year leases, the 1000 apple computers bought for Dell, the estimated 600 people on payroll …. etc etc… Dell said that they would allocate $4.5 billion to the [...]

Dell Ad Agency Enfatico Blog Shut Down

The all famous Enfatico Blog,  Next Story Board has been shut down. Now everyone that visits the site will be redirected to their main page… the blog has vanished. A call into Enfatico to find out what happened was met with a number being disconnected… ouch. To make matters worse.. they didn’t even properly redirect [...]

Parker on WPP Group : The final sad, pathetic end of Enfatico

George Parker is reporting the following: This just in from Austin… The “Agency of the Future” has fired all the creative directors, they have taken ninety nine percent of the content out of the website (it’s just a list of offices now.) Torrence Boone is toast after they promoted him to CHAIRMAN, in charge of [...]

Ad Agency Mother NY ‘buys whole New York Highrise’

Advertising agency Mother New York, is taking an entire building—naming rights and all—for its own. The Observer is reporting that the Ad Agency is moving into this building located at 595 11th Avenue New York, New York. This is in stark contrast to the other ad agencies that are going virtual. Now this is what [...]

Breaking: Twitter told me not to tweet about Twitter Lists

New! Lists. A great way to organize the people you follow and discover new and interesting accounts. (BETA) Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. You’re part of a small group receiving this feature, so don’t tweet about it yet! Sure twitter, I won’t tweet about [...]

Publicis Groupe finalizes Razorfish from Microsoft

This one goes in the history books, the deal is final as of today (we’ve known about the purchase for months) but finally today Advertising Agency holding company Publicis Groupe acquires “digital” Razorfish from Microsoft The deal has finally given Publicis some sort of digital outlet, abit a fairly weak one in terms of Social [...]