Google : Yahoo is a competitor to WPP
November 18, 2009
In a very interesting statement, it appears that Google is saying that Yahoo is a competitor to WPP group plc, but not themselves. A recent check on the stock price of WPP group plc (NASDAQ: WPPGY) showed the following as a list of “Related companies”
So the question is, why is everyone else calling Google an advertising agency. From the linked article “To understand these moves is to realise that Google is an advertising agency;”
But Google themselves and the Advertising agency holding companies?
We believe that if a company looks like a duck, quacks like a duck.. it is a duck. In this case Google provides copywriting services for adwords (IE: creative) they serve those ads via their own content network. They allow for media purchases though adwords though their properties and other peoples properties via adsense, and they provide a way to measure clients ROI via Google Analytics.
That’s not an advertising agency? You have to think about it, just because it’s not a 30 second spot (which they can provide via Youtube in 1080p ) doesn’t mean it’s not an Advertising agency because it’s different than what you are accustomed to.
Then the other question is why does Google say that Yahoo is a competitor to WPP group plc, but not themselves?
Doesn’t this raise any other questions? For example, We’ve been saying for years that JWT should stop using “largest Advertising in the USA” because they are not the largest, that is Google.
So what is your thoughts, most importantly we find it fitting that they called second rate Yahoo! as the competitor. Tells you what Google is thinking.
Foxnews Surrenders to Google
November 9, 2009
This is amazing stuff, Murdoch is going to ban himself in Google via a robots.txt file.
This is an example of someone thinking he has more power than he actually does, we do have a few questions however for Mr. Murdoch.
1 – What percentage of traffic comes from the search engines?
2 – What do you think is going to happen when you start charging during the great recession for news articles that are for free on CNN?
3 – Do you think your properties are market leaders to the point where everyone else will start charging for news?
See the problem is this has been tried before, in the late 1990’s and early 2000’s news outlets attempted to charge for their news stories. Traffic to those sites tanked, and other news outlets reaped huge benefits from it. Now without any search engine traffic, the chances are remote that this will succeed. At least before those sites didn’t ban themselves from Google.
Honestly this sounds like big media’s last stand. We predict a complete failure for this.. in fact we predict disaster for Murdoch owned properties. Opinions? Convince us that this is brilliant or idiotic.
AT&T sues Verizon over “There’s a map for that” ad
November 4, 2009
This is classic, AT&T is suing Verizon over “There’s a map for that” TV and Youtube commercial. Engadget is reporting
As a subscriber to AT&T I find the advertising fitting, as using my smartphone on AT&T’s network is akin to using a dial up modem for Youtube. It just doesn’t work right. Perhaps if they covered more markets with a viable 3G network this wouldn’t be a problem. In our area, there are more jailbreaked iPhones on Verizon’s network than on AT&T’s.. because honestly the AT&T network here just doesn’t work. Also worth noting is that interest in the Google Android phone in this area is tremendous, basically people want anything other than AT&T.
Apple has not us no service locking people to AT&T to use their products. The short term strategy may have worked, but long term people just want a working smartphone, don’t think that having a cool looking brick is fun to have when it’s unusable.
Hopefully AT&T will lose this one.
Happy Birthday Sesame Street
November 4, 2009
Happy Birthday Sesame Street! Today is the 40th anniversary of Sesame Street.
Google has celebrated it with a splash logo on the main page.
This is great, when we were little kids Sesame Street weighed in with the same importance as breakfast and Mr. Rogers. Thank you Google for celebrating an event that affected so many of us growing up! I remember being tiny in the house growing up circling around the TV for the show. When big bird came out everyone was like “WOW… is there really big yellow birds like that? Mommy, Daddy? ”
Honestly this is one of the best things I have seen in a long time from Google.
Thank you!
Marketwatch : WPP, Interpublic, Publicis, Omnicom to fight Google
October 19, 2009
Evidently Ad Agency 2,3,4,5 are trying to gang up on the largest ad agency on earth, IE: Google. They are all backing the Yahoo/Microsoft tie up. Nevermind that both Yahoo and Microsoft combined don’t even pass the teens in terms of percentage of market share. Regardless, lack of innovation x6 (WPP, Interpublic, Publicis, Omnicom, Yahoo and Microsoft) isn’t going to make an innovative alliance. Their clients will demand that they are on Google, and regardless of what they are planning they are going to have to bend to their clients will, and generally speaking that means no one is going to want to allocate the majority of their budget to a search engine that only shows up because people don’t know how to change their default search engine in IE.
SAN FRANCISCO (MarketWatch) – A U.S. advertising agency group that includes WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. said Monday that it supports the planned Internet search and advertising tie-up between Microsoft Corp. and Yahoo Inc. Full Story on Marketwatch
Yahoo! Selects Google as its Default Search Engine Provider
October 14, 2009
The below press release is not recent, it’s historical..almost a decade old. It was issued on June 26, 2000. It’s also the same press release that turned Google into the monster we have today. Think about it, without this press release a whole host of things would have never happened. Google Chrome would have never existed, Google Maps would have never existed, Google Android Mobile OS would have never happened, Google Adwords would have never happened, Google News would have never happened, Google Voice would have never happened and it’s funny how Microsoft got the biggest shaft from this press release, because the soon to be launched Google OS would have never been planed to be launched next year…. the list goes on forever. Honestly without Yahoo, Google would have never grown to where it is today, and the press release is still hosted on Google’s servers. You can read the whole history of the search engines here if you wish.
Yahoo! to Integrate Google’s Advanced Search Technology into Yahoo!’s Network of Properties
SANTA CLARA, Calif. and MOUNTAIN VIEW, Calif. – June 26, 2000 – Yahoo! Inc. (Nasdaq: YHOO) and Google Inc. today announced they have entered into an agreement that makes Google, one of the fastest growing search engines on the Web, Yahoo!’s® default search results provider. Under the agreement, Google will provide its underlying Web search engine to serve as a complement to Yahoo!’s popular Web directory and navigational guide (www.yahoo.com). Yahoo!, a global Internet communications, commerce, and media company, expects to integrate the services within the next 30 days.
“Our Web directory and navigational guide is critical to the essential set of services that we provide to those who use Yahoo! as an important part of their daily lives. Yahoo! is focused on meeting the needs of these individuals by providing them with high-quality, relevant search results,” said Jeff Mallett, president and COO of Yahoo!. “Yahoo! selected Google because they share our strong consumer focus. Google has clearly demonstrated its ability to scale with the rapid growth of the Web, making it a particularly good match for Yahoo! as we continue to expand our global presence. We are very pleased by this agreement.”
Google is widely recognized for its award-winning advanced search services, which use powerful technologies to determine the importance and relevance of Web pages. Most recently, Google was a recipient of The Webby Awards’ prestigious Best Technical Achievement award, as well as its People’s Voice Award. Google was also selected as “Best Search Engine on the Internet” by Yahoo! Internet Life; named as one of the “Top Ten Best Cybertech of 1999″ by TIME magazine; earned the “Technical Excellence Award” from PC Magazine; and was chosen “Best Search Engine” by The Net. In addition, Google recently was named the No. 1 search engine in a search and portal site tracking study conducted by NPD, a leading independent research company. Google led all search engines with 97 percent of its users indicating that they would recommend Google to a friend.
“Google’s search services help individuals find the information they’re looking for on the Web with unprecedented levels of ease, speed, and relevancy,” said Larry Page, co-founder and CEO of Google. “Through this relationship, Yahoo!’s vast audience will now benefit from increased accuracy and rapid return of high-quality, relevant search results.” “We’re extremely proud that Yahoo! has selected Google to complement its existing directory and navigational guide,” added Sergey Brin, Google cofounder and president. “This is a significant milestone for Google and a strong validation of our business strategy.”
Yahoo!, the most popular navigational guide to the Web, was founded on the principle of building a directory around subject-based, demographic and geographic content. Unlike search engines, which use automated “spiders” to electronically crawl the Web to capture and store sites in the search engine’s index, Yahoo!’s staff of experts appropriately categorizes Web sites into an intuitive hierarchical organizational structure. Yahoo!’s directory features content and services within relevant context that can be browsed quickly and easily. The Google search engine will complement these services by providing Yahoo!’s vast audience with additional search capabilities on the Web. Page views generated from Google search results on Yahoo! will become part of Yahoo!’s advertising and merchandising inventory.
About Google Inc.
Google Inc. provides the best Internet search experience, and accomplishes this for millions of users daily by delivering a powerful, fast, and easy-to-use search service for finding the most relevant information. Google powers 76 portal and destination sites worldwide, including international customers in 20 countries: Austria, Australia, Belgium, Brazil, Canada, France, Germany, Greece, Hungary, India, Italy, Mexico, Poland, Portugal, Saudi Arabia, Scotland, Spain, Switzerland, the United Kingdom, and Venezuela. A growing number of companies, including Netscape and The Washington Post, rely on Google to power search on their Web sites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield & Byers and Sequoia Capital. For more information about Google, visit http://www.google.com.
About Yahoo!
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 145 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!’s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company’s global Web network includes 22 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.
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Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. Google is a trademark of Google, Inc. All other names are trademarks and/or registered trademarks of their respective owners.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. This news release contains forward-looking statements or predictions. These statements represent our judgment as of this date and are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed in such forward-looking statements. Potential risks and uncertainties include, without limitation, those associated with economic conditions, government regulations, delays in integration and product development, or other problems. These and other factors are discussed in more depth in both companies’ filings with the SEC, copies of which may be accessed through the SEC’s World Wide Web site at http://www.sec.gov.
Press Contacts:
Shannon Stubo, Yahoo! Inc., (408) 530-5144, sstubo@yahoo-inc.com
Cindy McCaffrey, Google Inc., (650) 930-3524, cindy@google.com
Google’s Bar Code actually scans…
October 7, 2009
Scott Blake from BarcodeArt.Com has brought it to our attention that the Google Bar Code actually scans.. Like literally spells out the word “Google”. It’s quite a funny feat to see it in action via the below video.
ROFL funny, earlier we were the first media outlet to report on the new logo late, late last night (we just happened to be on the second Google updated the page. Then the Roll over funny happened, We were told about this video (current count 50 views) that the Google Bar Code actually scans the word “Google” for a search query.
Now that’s funny…. We expected it to just be an example, not an actual working bar code.
Google Celebrates the Bar Code
October 6, 2009
Google has officially celebrated the bar code with it’s new logo (for today). The barcode was invented in … well that’s the problem with Google’s logo.. there is no clear “date” it was invented. Hence it’s somewhat of a puzzle on why Google is celebrating the bar code today, when it’s not really defined as it’s “birthday”
According to Wikipedia, “In 1932 business student Wallace Flint of the Harvard University Graduate School of Business Administration wrote a thesis promoting an “automated grocery store” using punch cards, which customers would hand to a clerk, who would load them into a reader, causing flow racks to deliver the desired products, after which an itemized bill would automatically be produced. In spite of its promise, punch card systems were expensive, and the country was in the midst of the Great Depression, and the idea was never implemented.”
Then this shows up:
“In 1948 Bernard Silver (1924–62), a graduate student at Drexel Institute of Technology in Philadelphia, overheard the president of a local food chain asking one of the deans to research a system to automatically read product information during checkout. Silver told his friends Norman Joseph Woodland (1921-) and Jordin Johanson about the request, and the three started working on a variety of systems. Their first working system used ultraviolet ink, but this proved to fade and was fairly expensive.”
So exactly when was the bar code made?
If you take again from Wikipedia, this date might make sense. “In 1981 the United States Department of Defense adopted the use of Code 39 for marking all products sold to the United States military. This system, LOGMARS, is still used by DoD and is widely viewed as the catalyst for widespread adoption of barcoding in industrial applications”
Because at that point, the adoption rate was high enough to have the US DOD use it. Still though, why today Google?
McGarry Bowen lands Google Android for Verizon account
September 9, 2009
Agency Spy is reporting that at least one source has confirmed that McGarry Bowen has landed the Verizon Google Android account. Google Android is widely viewed as the only Mobile OS that can be a serious threat to Apple’s iPhone.
It sorts of plays unfair in the Mobile OS world, like how Linux plays unfair in the Web World, it’s opensource so every firm that adapts the OS to their phones can install, tweek and modify the code to make it work with their phones internally without begging Microsoft (for Windows Mobile) or any other company to make it work.
With a big company like Google backing it, and every mobile operator allowed to tweek the code to make it run flawless on their system it allows for a very high adoption rate.
Chances are within a few years it will be the dominate OS for mobile devices and it appears that McGarry Bowen is there for the ride.
Not a bad trip.
PCWORLD : No amount of advertising will fix Windows Mobile 6.5
September 1, 2009
PCworld has a scathing article regarding the complete Microsoft Failure in Mobile Devices. It basically said that no advertising agency on earth could solve this one. Granted I am somewhat biased as it’s the only Microsoft product that I like, as my Samsung Blackjack II runs Windows Mobile 6.1. I have Google Maps, Nimbuzz for Chat and Skyfire as my browser as well as an FTP client and a text editor. I can do about 95% of my job from just my phone (if bandwidth speeds are ok).
Now it may not be as “cool” as an iPhone, but at least I have a full QWERTY keyboard. But that’s mostly the hardware, the Windows Mobile platform does have some serious bugs, like it tends to “lock up” and other times it prompts you to install X so you can run Y.
The problem is however is that Microsoft did the same thing with Mobile as it did with Search, it ignored it. Whereas even Google Android is now catching up to it in market share (for good reason, Android is a solid Mobile OS that is opensource)
It’s reached the point where some are stating that Microsoft should just abandon the platform.
That would be a mistake, let’s face it.. things are getting smaller.. and smaller. My phone today can run applications that my desktop couldn’t 10 years ago. Yes, I even have the shareware version of Doom installed.
Abandoning mobile devices now would be akin to the same blue screen level error that IBM pulled off in the 1980’s. Let other people take over the next generation of computers.. you know.. the handheld ones.
You missed search Microsoft, don’t miss this one
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