So you guys know, or if you even care. The Ad Agency formally called Enfatico is to have it’s contract expire in 22 days, 9 hours, 15 minutes, 23 seconds.
We all know that contract expired 10 minutes after it was signed, literally the writing was on the wall before the ink dried, but just to put the formal nail in the coffin here are the facts.
On December 1st, 2007, WPP and Dell announced a $4.5 billion dollar 3 year advertising contract The dollar amount never actually reached anywhere close to $4.5 billion, nor did Enfatico even come near to 3 years of Advertising for Dell.
The chances are most of you have seen the Enfatico Countdown Clock.
The problem is that Enfatico was never formally terminated… it was terminated from a working standpoint. But neither Dell nor WPP ever stated that it was a failure.
No real figures have ever been released on what Dell shareholders spent on the WPP relationship and what part of it went to non-executed advertising other than a huge figure called “advertising” (which is everything Dell did with existing and the new project advertising agency). but Enfatico leaving a legacy of empty buildings, 10 year leases (unsure if they were paid or not) and a string of layoffs we are assuming that most of that $4.5 billion was never released to WPP.
It’s a virtual blackhole on information regarding the final status of what this “side project” cost, and it’s our guess that we will never know the true dollar figure of wasted Dell dollars.
Enjoy the new reality.