Democrats Reject GOP on Stimulus advertising
September 22, 2009
“I just find it absurd that we’re putting up all these signs all over the country with taxpayer money telling taxpayers we’re spending their money,” he told FOX News. “Most taxpayers can figure that out. We don’t have to put up a sign and tell them we’re spending their money. — The cost of the signs vary from state to state. For example, a “Good Morning America” report calculated the cost at $500 in Maryland and New Hampshire to $3,000 in New Jersey. Gregg estimated the total cost at anywhere from $6 million to $20 million.
$6 million to $20 million, out of a nearly $800 billion dollar program, which works out to be 0.0000075% of the complete budget for the program.
The Republicans primary focus on this is not to see people working under a Stimulus sign saying “these people are working because of the democrat led spending bill”
It’s bad politics, and it’s wrong..
Minyanville : Advertising Agencies will “never come back”
September 14, 2009
“The good old days before the Internet atomized the advertising market, slashed billings, and, in the view of some, gutted creativity. In the Golden Age, advertising was simple: Ballerinas danced in kitchens to sell appliances, cars were built in America, and cigarettes were pitched by babies” is how the article starts off at Minyanville, a leading news source for financial news.
In essence what they are saying is that Advertising isn’t what it used to be. Not even close. Traditional is out, digital, SEO , SMO , blogging is in and the billables for that type of advertising are a fraction of what these holding companies are accustomed to and what their payrolls are geared for.
“The Internet allows ads to be targeted to specific audiences and response can be measured by site views and click-through rates. Micro ads typically come with micro budgets, ending the scale and sweep of ads from the Golden Age.”
Hence our argument from nearly half a decade ago.
This doesn’t matter for now as we can still make these expensive print media ads and still design sites in unspiderable ways for now. We figure we have at least 5 years left to rake in the cash.
Looks like we are right on schedule.
Company threatens to put Advertising on the Moon
July 20, 2009
This company literally wants to put “your logo here” on the visible side of the moon. … and this is the image they are using. I could just picture an advertising agency think this is a great idea…. because of course all of us want to see Exxon or Lowes on the side of the moon. Because one day when they go bankrupt the same way as Lehman Brothers or Enron our great great grandkids will wonder WTF is that crap up there. Directly from the company’s website:
“Twelve billion eyeballs looking at your logo in the sky for several days every month for the next several thousand years.”
I can’t wait for the next several thousand years to keep staring at the Exxon Logo and having my great, great , great, great… grandkid explain to his kids that some Ad Agency thought this was a great idea for their client. Considering the chances are the company would of been bankrupt for hundreds of years by then.
Apple tried to shut down Microsoft advertising campaign
July 16, 2009
It should come as no surprise that Apple isn’t a big fan of Microsoft’s “Laptop Hunters” ads, but some may be surprised to learn the Mac maker’s lawyers reportedly called a senior Microsoft executive and demanded the ads be removed according to C|Net.
Legal maneuverer over an advertising campaign that has been running vice versa (Apple on Microsoft) for 30 years?
I myself am no fan of Microsoft, not in the slightest… I personally think their products are bloated, virus prone and too costly for what they provide… and don’t get me on Apple… because their stuff is more costly and amateur geared (but slightly more secure).. that being stated Apple went way too far.
“And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.)”
Interesting… very interesting.. waiting for Apple fanboys to voice their thoughts…. Advertising Agency Crispin, Porter + Bogusky might have done something right for once…. though taking the price angle I still feel is a mistake… because Linux is even cheaper……
Miles Young : We’re Screwed #cdbags
June 25, 2009
CNN is reporting that Advertising Agency Ogilvy & Mather Chief Executive Miles Young expects no immediate recovery of the advertising market and believes the recession may spill into 2010, he told Dow Jones Newswires in an interview Thursday.
Ugly, outch and game over… we view his position as optimistic at best.
This recession is not only pushing everything to digital, but it’s not going to recover… ever.. for traditional. “After this recession, the horse and buggy market will recover” It will… but it went to the Automobile.
KFC not longer allowed to use the word “eat” in Advertising
June 9, 2009
“KFC’s claim that its fried offerings have ‘that taste you’ll just love to eat’ is in direct violation of federal regulations,” acting FCC chairman Michael Copps said. “The word ‘eat’ is legally permissible only in reference to substances appropriate for human consumption. Any implication that a consumer could or should ‘enjoy’ a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.”
“Any future appeals by KFC for the public to ingest its products will be met with swift legal action,” he added.
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Founders Note:
I love the onion…
Deutsch creates GM Advertising post bankruptcy
June 1, 2009
Evidently Deutsch is taking the advertising agency lead post-bankruptcy for General Motors Corporation. The ad basically says that we paid too much in the past, had too many brands… and we’re downsizing… (well bankruptcy judge approved downsizing).
Since Deutsch is doing this post-bankruptcy, the chances are they will get paid as compared to the financial nightmare that Publicis is currently facing to the tune of $150 million dollars in unpaid GM bills.
Here’s the ad… enjoy.
Is this is a sex-based recession?
May 20, 2009
There are some facts about this recession that are somewhat unsettling. And it’s being reflected with some recent TV and internet advertising. One of the major under-reported statistics about the current recession is that it’s mostly males that have been receiving the pink slips. Industries such as construction (90% male) and banking (80% male) and manufacturing (75% male) are the ones that have been hit the hardest. Chances though it’s not just because all the women bosses are part of the secret I hate men organization.
In fact the unemployment statistics are showing that the adult male unemployment rate is now at 10% , whereas for adult women it’s only 7%.
This is a dramatic change, in fact some segments of the male population are experiencing an unemployment rate that is reminiscent of the great depression. Males in their mid 20’s face an unemployment rate of 16.7% As far as our research goes, The last time we had an unemployment rate in that age and sex group was 1932, in the middle of the great depression.
The problem outlined is that men were more likely to be employed in industries that have taken as severe beating, but we suspect the reasons are far deeper than that. There is a very good chance this is going to be a long term problem as the layoffs continue to be more and more aimed at males.
Honestly we might be looking at a fundamental change of workplace and family dynamics as we are seeing more and more the “Mom” report to work, and the “Dad” home with the kids.
Thoughts?
This coffee pot was found at CP+B in December of 2008.
Public Service Ad Regarding Sexual Abuse
May 3, 2009
We have to admit that this one did get our attention. The Tentacle follows this women her entire life…. This commercial demonstrates the unbearable trauma, sexual abused children suffer from.
Client: Dunkelziffer
Agency: Red Rabbit
Creative Director: Oliver Seltmann, Jan Fröscher
Copywriter: Joakim Reveman, Bjoern Ruehmann, Matthew Branning
Art Director: Bjoern Ruehmann, Joakim Reveman, Matthew Branning
Director: The Vikings
Production: Rokkit
Producer: Luke Jacobs
Director of Photography: Sam Brown
Editor: Paul Hardcastle
Sound: 750 mph
Post Production: Absolute Post London
Print Media down 26% for first quarter
April 16, 2009
The New York Times is reporting that print media has taken a nose dive, not that this hasn’t been expected for years, but it’s really crashing at a record pace.
Magazine advertising pages fell almost 26 percent in the first quarter, according to Publishers Information Bureau data released late Tuesday, signaling a difficult beginning to what is expected to be a dismal advertising year.
The problem is that they are saying “a dismal year” when in fact it’s been dismal for a decade, and it will be dismal for another 1/2 decade before it’s not a viable business any longer.
Ask yourself this question, would you open up a new magazine today with a hundreds of thousands of dollars in startup capital, or would you register an 8 dollar a year domain name and 5 dollar a month hosting package as a blog.. and get the same readers?
They’ll learn one day, just not today… sort of reminds me of the traditional advertising agencies, you know… the ones responsible for the 26% decline… because their clients want the $8 dollar a year domain name as well… something the ad agencies don’t understand…
People, this is the new reality …
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