Ad Agency Mother New York hires known criminals
November 20, 2009
Wow, this must be the low of lows. Evidently Mother New York feels that painting up the town with graffiti is great, paying someone to do illegal street graffiti is cool. This is complete trash, because honestly that is what Mother is doing, making a mess.
The next day these people have to go out and cover up the work. In fact I call for Mother NY to be held responsible for any and all action both civil actions as well as criminal actions based on vandalism charges if they proceeds.
Spray painting the side of someone’s house or office isn’t what I considering advertising, it’s called vandalism. It’s not hip, it’s not cool. It’s giving someone a headache that has to clean up the mess.
Mother New York is teaming up with Animal, also known as Animalnewyork — a daily Web magazine — to bring BNE to New York on Dec. 10. Details are being kept under wraps for now because BNE, who has not been publicly identified, has had some run-ins with the law over his or her work.
Many New Yorkers who lived in the city during the 1970s and 1980s are not as enamored of graffiti and street art as advertising agencies are. They consider such work nuisances and scribbling, if not vandalism and illegal.
The New York Times is reporting
Because of course everyone feels this is valid advertising.
I am sorry Mother New York, this isn’t valid advertising. This is crap, literally. I really feel sorry for Mr. Deitchman, that feels that vandalism is a valid advertising option.
“There are a lot of people who’ve started their art in the street,” said Andrew Deichtman, a co-founder of and strategist at Mother New York,
“We’re generally, and genuinely, interested in these kinds of phenomenons,” Mr. Deitchman said.
Seriously Andrew, just resign now.. you don’t deserve to be getting a paycheck for hiring criminals to vandalise other people’s property.
Google : Yahoo is a competitor to WPP
November 18, 2009
In a very interesting statement, it appears that Google is saying that Yahoo is a competitor to WPP group plc, but not themselves. A recent check on the stock price of WPP group plc (NASDAQ: WPPGY) showed the following as a list of “Related companies”
So the question is, why is everyone else calling Google an advertising agency. From the linked article “To understand these moves is to realise that Google is an advertising agency;”
But Google themselves and the Advertising agency holding companies?
We believe that if a company looks like a duck, quacks like a duck.. it is a duck. In this case Google provides copywriting services for adwords (IE: creative) they serve those ads via their own content network. They allow for media purchases though adwords though their properties and other peoples properties via adsense, and they provide a way to measure clients ROI via Google Analytics.
That’s not an advertising agency? You have to think about it, just because it’s not a 30 second spot (which they can provide via Youtube in 1080p ) doesn’t mean it’s not an Advertising agency because it’s different than what you are accustomed to.
Then the other question is why does Google say that Yahoo is a competitor to WPP group plc, but not themselves?
Doesn’t this raise any other questions? For example, We’ve been saying for years that JWT should stop using “largest Advertising in the USA” because they are not the largest, that is Google.
So what is your thoughts, most importantly we find it fitting that they called second rate Yahoo! as the competitor. Tells you what Google is thinking.
Ad Agency Publicis : You’re gonna have to pay for Hulu
November 17, 2009
Evidently Maurice Levy feels that there is not enough advertising dollars out there to support any real growth online. So he came to the stunning solution that people will actually have to pay for services rendered. Novel idea. Wonder where he got that… it’s only the general concept of economic activity for the past 10,000 years.
“Free content devalues everything in the food chain. It is disintermediating everything, including ad agencies and advertising revenues,” he said.
Really, and people want to spend money to see a guy falling off a donkey on Youtube shot by a cell phone camera?
What Maurice doesn’t understand however is that people don’t like to shell out money, the services online has to be compelling enough to make people feel the need to shell out their hard earned money during the great recession. Good luck with that. Mostly because there is an expectation that if I pay money for a service, I don’t want any of his services included.
Think about it, would you pay money for something if it was filled with advertising? I had no problem shelling out money for Modern Warfare 2, because I am not expecting to be see some unwanted advertising. So yes Maurice, I will pay for some online services, just as long as your services are not there. Also if you guys want to take a pot shot at me for stating this, feel free to attack me all you want.. my Xbox Live account username is “AdAgency”.
I’m fine with advertising on Hulu because it’s free… I’m not fine with advertising while playing Modern Warfare 2 because I paid for it. Understand the concept yet Maurice?
“Advertising cannot cover the cost of everything in the new digital media world. Other sources of generating revenues will have to be created, such as having consumers pay for some content. It cannot all be free or paid for with advertising,” Levy told me in a weekend interview at the Monaco Media Forum, co-sponsored by Publicis. Seeking Alpha is reporting
Ad Agencies discovers 1080p on Youtube
November 16, 2009
This is almost comical, evidently the advertising agencies are fighting now over who can run a pre-roll ad in 1080p on Youtube. We have had several reports of agencies now wishing to display their ads in 1080p pre-roll… before the video begins of a guy falling off a donkey.
What these ad agency folks are not getting, is the fact that people should be wanting to see their video, not using their client money to force it on others.
It’s like they completely forgot Youtube isn’t TV.. the average video lasts about 3 minutes. Now they want to put a 30 second spot in front of the 3 minute video.
Doesn’t anyone see the problem with this? The average video doesn’t run long enough on Youtube to justify a big spot like that. Another problem is more problematic.
Shouldn’t these ad agencies be making that 3 minute video in the first place? Like why are they using client media spend dollars for something that they should be doing themselves?
People won’t remember the ad, they’ll remember the video they were trying to reach in the first place? The point being that when advertising agencies are forced to rely on client spends rather than innovation and creative… at that exact moment the agency lost their way.
This isn’t TV, this isn’t print ads.. this is online. Anyone in the world with an internet connection can reach the url you are trying to promote… there are a million sites and methods of getting a website popular without media spends, yet these agencies consistently throw their clients money around like Washington DC does with your tax money.
Heineken looking for a new ad agency
November 16, 2009
Scottish & Newcastle UK, owned by Heineken, is looking for a new advertising agency to launch its Strongbow Gold cider in international markets.
We were told that the company is looking for a strong digital presence with a bias towards social media and “good google rankings” IE: SEO.
We were told that a handful of agencies are being solicited for an RFP. We were also told that “Social Media” will include viral videos and the goal is to get them “embedded on as many relevant blogs as possible”
Pretty interesting stuff.
Thousands of Banned XBox consoles show up on Ebay
November 12, 2009
Today Microsoft has banned roughly 1 million Xbox consoles from the Microsoft Live network, and many of those banned consoles are showing up on Ebay, with unsuspecting bidders not being aware that the console they are buying or bidding on has been banned.
Some people have complained to Microsoft that their banned console wasn’t their doing as they just purchased it on Ebay a few days ago… Microsoft has refused to activate their XBox… in other words, they bought a brick. This is turning out to be a public relations disaster that not even the best PR / Ad Agency can handle.
Many of these X-Boxes found on Ebay have ZERO disclaimers that they are banned, in fact we were able to reach one of the sellers and asked them if they knew they were selling a brick. The response “It wasn’t banned when I sent it” ..
Hot stuff… the sellers are saying they didn’t know as the ban took place today, and the buyers don’t know because it’s not labelled as a banned product on the Microsoft Live Network on the E-bay profile.
So what about these thousands of banned Xbox units being shipped though Ebay? This problem isn’t going away, a million Xbox owners just got the shaft this morning, and it’s a safe bet to say that tens of thousands of them (if not more) are going to show up on Ebay within days.
This is bad, and the interesting thing is that the one going to catch the slack for this isn’t Microsoft, it’s Ebay… When the first reports of this hit our desk, one of the e-mails to us stated “Why doesn’t Ebay have some sort of check option there that asks the people to list if it’s banned or not” — good point.
Adage : Digital ad agencies are ready to lead
November 12, 2009
Adage is now stating that Digital Agencies are ready to lead. But they have yet to define digital advertising.
This is becoming more and more of a problem, as many firms are calling themselves digital, but yet all they do is throw clients money into Google Adwords.
This is not exactly digital, it’s an online media buy.. but it’s not digital. If you do digital you’re left promoting what you can using SEO, blogging, twitter, facebook, youtube, Google News, Digg, and whatever you can muster together to get your client’s site popular without forking over a credit card.
Hence why since I made that post no one was able to define it, I’ll do it for you guys.
Digital Advertising = Armed with a domain name, FTP and no budget
Media Buy = anything that requires a budget
Don’t like the terms, then please elaborate on it. Perhaps I am old school and believe that a site should rank well and become popular on it’s own merit. Perhaps I am in the minority when I say SEO can brand a site.. even though the evidence points to me being correct.
The point I am trying to make is simple, media spends are not digital. They are just what they are called, media spends. Unless someone can argue the contrary to me the fact is that digital advertising doesn’t include media spends. The second you start spending to buy media, the second that aspect of the advertising campaign happens you are venturing from digital to media buy.
This is a huge distinction. It takes far more talent to get something promoted with no budget than to get it promoted with one. If you’re reading this news article now, remember how you got here. Was it Twitter? Was it Digg? Was it facebook? Was it a Google Search? Was it Google News? Was it a hyperlink from another site?
Notice none of these required a media spend. Yet you’re reading this now. This is the definition of digital.
Adhack: Victors and Spoils isn’t first startup on crowdsourcing
November 11, 2009
This is a quick follow up on the article written earlier today regarding Victors & Spoils, Adhack left the below comment:
And to make it more clear, a bunch of crowdsourcing startups also existing prior to Victors & Spoils. I know because I’m 1 of 3 people in an office doing it at AdHack (http://adhack.com). Another is Genius Rocket.
We have to ask the question: is Victors and Spoils being truthful when they state that they are the first startup for crowdsourcing, we already proved in the previous article (linked above) that they were not the first advertising agency to do crowdsourcing, but now it appears they were not even the first startup to do crowdsourcing. In fact from looking at Adhack’s site, it appears that they are not even the first startup to use crowdsourcing as the basis for their business model.
So what exactly justified the press that this startup got? There appears to be nothing unique about a few guys that were kicked out or left from their pervious ad agency and started their own.
They weren’t the first for crowdsourcing, and they weren’t even the first startup for crowdsourcing.
So please clarify yourself Victors and Spoils, are you the first or no? The evidence points to not… prove us wrong.
Ad Agency Executive Nicholas Francisco Found alive and well
November 9, 2009
Nicholas Francisco after missing for two years has been found alive and well, living in another state. Detectives determined last week Nicholas Francisco had changed his name.
We have been reporting on this issue for the past 2 years and were one of the first media outlets to report the story. In other words, we have been keeping a close eye on the case of the missing Publicis West Ad Agency executive.
Evidently there are many questions, such as why did he change his name? Why the haste in leaving? Why abandon everything at home? What state did he move to? Of course the granddaddy of all the questions, what name did he adopt while he was missing?
Regardless we are happy he is found alive and well.
Story is developing.
RIP ad agency BBDO Detroit
November 9, 2009
Agency Spy has a breaking news report that ad agency BBDO Detroit is closing it’s doors on January 29th. Meaning that the game is over for the advertising agency.
The agency historically obtained most of it’s business from Chrysler, and when that business dried up, so did everything from payroll to rent. Meaning, like any other company it’s forced to close its doors. 485 people are currently working in that office, and the vast majority of them will be given walking papers.
This is a major blow to what’s left of the Detroit advertising business. The City has been in the great depression in earnest for quite some time now. A 4 bedroom home could be bought in Detroit for $3,000 dollars… the same home went for $100,000 several years ago.
Anyone want BBDO’s current office? Out guess that you can get into a holding company office for pennies on the dollar. Just like the rest of the business model.
This is going to be rough for those nearly 500 people being fired, there are not many viable alternatives to employment within a large radius of the city. The city recently reported a 35% unemployment rate (nearly 50% when you account for underemployment IE: Mechanical engineers working at McDonalds)
This is bad.
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
