W+K launches new SEO Division – starts by keyword stuffing client names in metas
March 31, 2008
We had to start laughing, we caught wind of W+K entering into the SEO business, so of course we had to jump into the fray and see how their efforts are holding up.
As it stands now the W+K ( Wieden & Kennedy ) website is virtually all flash and virtually unspiderable.
The site fails to rank for it’s industry terms such as Advertising Agency (Google Search) or Ad Agency (Google Search)
It appears that W+K is spamming like GSD&M, filling their metas with client names rather than with services they offer. The only reason for putting client names in the metas would be to rank for those terms.
Any SEO worth his salt would know that you want to rank for the services you do offer, not spam for your clients names
Speaking about the services they offer, it appears they can’t even spell that properly. For heaven’s sake, commercicals is spelled commercials.
description = “Wieden+Kennedy is an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers.
keywords = advertising, Wieden, Kennedy, wk, nike, espn, coke, ea, honda, target, nokia, branding, commercicals, broadcast, media, planning
See the screen shot of their source code.
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Caught this on Agency Spy. And thank you for the call out!
I’m glad folks are aware we made this move :-)
I’ll be the first to admit we’ve got work to do. But we are committed to doing it. Jason coming on is a key part of that. But it is his first day.
SEO is one of the punchlist items to tackle on wk.com – including what we want that site to be. Please bear with us.
Beyond busting us on source code and typos (fair points, working on it), What do people think about the merger of creative and search? Does anyone have insight or first hand experience into extracting search from media and putting it in creative?
Merger of Creative and Search.. it’s inevitable. I have been railing against Advertising Agencies for years.. to the point where I started my own firm because I saw the dramatic lack of skill-set within the industry as a whole.
The problem is talent however.. I don’t know if W+K can get the talent in the door fast enough. There might be a few dozen people out there total that have the skill-set that you need.. I’ve been doing this for a dozen years now… I trust me, none of them are in Advertising Agency world.
Jason might help you with the SEM .. but you guys still need to either build in house an SEO team (a process that will take you at least 3 years… and that is based on having someone in there to train your guys) or buy an SEO company.
Put it this way, there are only 10 people on page one in Google for ‘advertising agency’ and ‘ad agency’ … unlike creative.. you are judged with one click of a mouse.
[...] a look at their source code and read further analysis here. Posted by superspy Filed in By Blogger – Super Spy, Wieden & [...]
I seriously doubt any client big enough to work with W+K is searching for “Advertising Agency” or “Ad Agency”. By your logic, Wikipedia should be up to their ears in clients since they rank first!
I seriously doubt any client big enough to work with W+K is searching for “Advertising Agency” or “Ad Agency”. By your logic, Wikipedia should be up to their ears in clients since they rank first!
Josh, by all measures you are right.. you just stated “if that was the case Wikipedia would be the biggest encyclopaedic' well.. yea… you're right. Considering they just buried encarta…
What's your beef with W+K? You seem to relish any opportunity to ding them on relatively minor things. You should really talk when you're running paid footer links for unrelated sites.
I don't have a beef with W+K I have a problem with an advertising agency that spams the hell out of their metas putting their former clients in the meta tags…
Could it not be that W+K is trying to snag searchers who want to find out who created a commercial for a client like Nike? If so, the meta terms would be appropriate.
Your thoughts on this?
Andy Webb
Still running paid links… real classy move!