Publicis threatened to be outed
March 7, 2008
Roll on the floor… This is why we love Agency Spy
Here is the skinny from Agency spy:
Ad data processor Donovan Data Systems and Publicis’ Starcom Mediavest are going to war. CEO Michael Donovan (pictured below) runs one of Madison Avenue’s biggest operating system for media buys. Publicis Groupe Media was a big client of Donovan’s. In an attempt to keep the Starcom MediaVest unit as a client, Donovan flew to Chicago to make his bid to CEO Jack Klues.
It didn’t go so well with Donovan calling out Klues on Starcom secrets. He even produced some sort of written evidence, which affidavits refer to as a “highly confidential document.” You better believe Publicis wants to keep this under wraps as the document is supposedly a business plan of SMG’spotential joint venture and co-market a new data processing system that would be a tough competitor for Donovan. MediaBank has been making this new system. This is like Watergate, folks. These are plans, which Donovan should not have his hands on. It would put Publicis media unit at huge disadvantage if were leaked considering it contains the unit’s finances.
Publicis has spent the last 10 months trying to make sure it never sees the light of day.
The entire report on Agency spy is filled with lawsuits, court injunctions and last but not least threats on releasing ‘classified information’ regarding finances.
It could end up with with Advertising Agency Publicis not being able to buy Advertising.
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