Microsoft wanted to buy Digg in 2007 – and is considering it again
February 18, 2008
This story is developing….. and is subjected to being edited as the story unfolds.
After a lead came into Tribble Advertising Agency we went on some investigative research and discovered that Microsoft actually considered buying Digg in 2007. Since the failed attempt with Microsoft buying Yahoo! , Digg is back on the table and Microsoft is considering to purchase Digg again.
What is unknown is if Digg actually received a formal offer and this was only a Microsoft internal debate. Calls to Digg went unanswered, Calls to Microsoft were met with a ‘no comment’. (No Comment by the way states much since it wasn’t a denial).
Microsoft has nearly full access to Digg’s traffic levels as being the advertising outlet for Digg, Hence Microsoft isn’t working on partial information, Microsoft is working on nearly full information in terms of traffic and conversion rates for ads. However our source stated ‘ad revenue isn’t the reason’ for the consideration of the purchase of Digg, it’s the outlet to technology savvy individuals. The hopes are to leverage that existing user base to help paint Microsoft as a technology company again rather than monopolistic monster that destroyed innvoation in the market place.
Microsoft already has editorial review with Digg, as well with carrying weight with many business decisions. It has inflamed and enraged many visitors of Digg as of current.
A Microsoft purchases would upset many as it’s virtually a hotbed of Linux and Apple users. Generally in the technology industry, Microsoft is the one to hate, not the one to love.
Story Developing….
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