Evidently the evidence is mounting that Digg might be ending as an ongoing concern within a matter of a year or two. in the past 24 hours they have announced a 40% staff reduction and it’s been exposed that the social media website has been gaming their own system by fraudulently promoting items to the main page. Further alienating their user-base.
Dozens, if not hundreds of bogus accounts owned by the social media site that robo-digg items has been discovered, leaving many suspecting that companies and partners of Digg are “paying to be on the main page”. In other words the site went from a social media user generated website to nothing but listings of advertising.
Take it from this author, I’ve been though the 1990′s .com boom to .com bust, I’ve been though the social media explosion to implosion. Digg is toast.
I give it 24 months max to be the Lycos of social media or just go away.
The only thing supporting the site is Microsoft’s payments to the company, and even then it’s questionable as Microsoft’s heavy handed tactics against any “anti-Microsoft” articles are part of what started the problem.
In the words of Marc Andreessen circa 1990′s “We know what happens to Microsoft Partners”
We do Marc, We do.