“Traffic from Digg has fallen by 97% year on year, and by 86% since Digg 4 went live.” according to Tech Radar
This puts the site in the realm of nich sites like ihatemen.org in terms of traffic, a bitch fest website that allows women to scream about what happened on the last night date.
This is an epic failure for Digg. Granted ihatemen.org receives a fair amount of highly targeted traffic. It’s all female and single / recently divorced… basically pretty bitter women. But in no way should a site like that challenge a social media outlet for a niche like that.
But alas that is the state of affairs now. It’s a wide open now. Generally as in any industry there can be multiple players. But with the epic collapse of Digg it leaves Reddit as the only player in town.
This is generally unsustainable, however Mixx and the others failed to capitalize on the failure of Digg, hence leaving millions of users with no place to go.
Enjoy the new reality, quick someone make a Digg version 1 (2 or 3) clone and you’ll do fine.