Virgin Atlantic Airways Takes Off with New Marketing Campaign
The campaign challenges travelers’ expectations of air travel with
questions such as “Shouldn’t a seat recharge more than your laptop?” and
“Shouldn’t Flying Be Art?” while conveying the friendly service that has
differentiated the airline since its inception.
“For 24 years we’ve approached flying differently, treating our
passengers like guests and innovating on their behalf. In recent years
we’ve been known for the distinctive features in Upper Class, such as the
complimentary limo service and onboard bar. Love from Above reminds
travelers we deliver a phenomenal experience regardless of where they sit
on the plane,” said Aimee Young, head of brand and advertising, Virgin
Atlantic North America.
The campaign represents a new direction for the airline’s advertising,
introducing a highly visual red and purple art direction designed to infer
both style and whimsy, with an eye-catching paisley pattern suggestive of
iconic British design.
Developed with their agency of record, McKinney, the campaign will be
rolled out in online and out of home executions in the 10 major
metropolitan markets in which Virgin Atlantic operates to London including
New York, Chicago, Los Angeles, Boston, Washington, DC, San Francisco,
Miami, Orlando and Las Vegas.