In a stunning reversal of past fortunes. There are now more SEO jobs available than Advertising Agency jobs as based on a Monster.Com survey. Even DraftFCB has a position open for Management Director of Search Engine Optimization, a position that requires 15 years of experience, effectively leaving it open for about a dozen individuals in the United States… and all people that used to trade ideas via Usenet back in circa 1994 when Altavista.digital.com was the largest Search Engine.
No, I am not kidding… there might be a total of 12 or so individuals that have been doing SEO since before Google was even invented… leaving them with a payscale of at least the mid-to-high six figures or more per year to hire and work full time for an advertising agency such as DraftFCB rather than their own gig… which many of them now do.
Draft’s better off buying an existing SEO firm in that case. Because it’s either $3,000,000 (for the 6 years needed for that guy to build an SEO team)… or $3,000,000 to buy an existing SEO firm and bypass the 6 year waiting period before the proper team is built and running.
Might as well add that they must be mentioned by Google for SEO reviews … leaving it down to such a small handful such as Roger Wehbe president of Yooter InterActive (myself), Aaron Wall owner of SEObook.com, Michael Gray, David Naylor, Chris Ridings, Danny Sullivan and a handful of others (many that were moderators at the now-defunct threadwatch.org site) …many that don’t practice SEO anymore, but they do report on the industry and it’s trends…. yea it’s a small community that would meet that skillset and criteria.
But that’s not the point of this article, the point of this article is simple, there are more Search Engine Optimization jobs open than advertising agency jobs…
Enjoy the new reality.