Matt struck a chord and really miffed off a bunch of people (and got some praise) for this post here
Matt, common man you know better than that… that post is just pure link bait.
“Link baiting (or linkbaiting) is the latest buzz word in the SEO world and has come to be the preferred way to natural link building by posting something controversial or otherwise naturally linkable”
I have never known Matt to use Advanced SEO tactics for ranking posts, so clearly this one is just a shit stirrer.
For my two cents, dude you’re wrong. They are not “Farm Teams” in fact, you see more people exiting (either though layoffs or willfully) the big dumb agencies to start new firms.
Advertising isn’t rocket science… and you don’t need a billion dollars to make an ad or start your own advertising agency (in the case of Enfatico you needed 4.5 billion, but that’s a differing story).
People start their own firms because they feel that the big guys are missing huge opportunities, and a bunch of us… well the majority of us Indy firms feel that those bigger firms aren’t so big anymore… my firm, Yooter Interactive shouldn’t have clients like AOL if the BDA’s did their jobs…. they didn’t.. so they are denied the revenue that now my firm has.
It’s everything from niche markets such as Search and Social Media (ok, not a small niche.. but most of the holding companies completely missed the boat on it, it’s why they are forced to share the client with my firm or a firm like mine) … to just calling the client back as that appears to be difficult recently as the bigger agencies have laid off so many people the clients don’t even know who to call anymore.
Matt, honestly I view those holding companies as a farm team… they keep sending me clients (unwillingly) on a weekly basis… without those markets to farm I wouldn’t be in business.