Microsoft Corp. CEO Steve Ballmer says Google is a monopoly on Internet search. Microsoft is complaining after spending 50 cents on development and 3/4 of a billion promoting Bing / Live / MSN .
We’re actually not kidding on that 3/4 of a billion. Each iteration of the same search engine (Bing/ Live / MSN) was priced for advertising alone at about 1/4 of a billion spent on advertising for each failure. This failure was repeated 3 times so far. Already there is talk that Bing is a “failure” and another branding and domain name change is being discussed.. making it the 4th disaster in a row for the search engine… Trust me I know, I was there for the first failure. That will put the charge at 1 billion wasted on Advertising Alone…. because the root of the problem isn’t their advertising, the root of the problem is that Bing / MSN / Live (whatever you wanna call it) still is technically inferior .
Microsoft’s failure at search is mostly because they still don’t understand that the desktop isn’t online. They are glued to the proprietary model that utterly fails online.
Plus the fact that Bing still is the worst “large” search engine out there in terms of technical ranking of sites… many experts state (including myself) that Microsoft is 1/2 a decade behind Google in terms of technology.
So there you go, keep blowing money.. keep calling regulators… but at the end.. no one wants that Ford Pinto you call Bing… fix the search engine… don’t complain to the police. Seriously Microsoft you guys sound like foundem The company that’s ranking are horrible and call the police / antitrust department.
Just substitute the words “ranking” for “market share”