The BDM ad was unusual because it is an example of something we rarely see in the ad world nowadays, namely ad agencies advertising themselves. “It’s what we tell our clients to do, so we figured that we should, too,” explained Stuart D’Rozario, the founding partner at BDM who wrote the copy-heavy ad seen in the N.Y. Times. The ad cost the small shop a solid five-figure sum to run, but it did what it was intended to do — attract attention. “We’ve gotten many e-mails,” D’Rozario said. Fueling business is reporting
5 figure sum, in this economy, in print media … they must be getting e-mails because people are in shock.
I wish I had an RSS feed to that e-mail account:
“You paid what for that ad?”
“This is the advice you give your clients?”
“Who could you have hired with those 5 figures?”