Wow Digg is sending out some badly targeted ads today.
Recently I posted my personal opinion on why Microsoft / Interpublic advertising deal is bad, really bad. In fact I even titled it “Any Interpublic clients want off Microsoft’s ad system”
Well a picture is worth a 1000 words right? So here is the screen shot on how P&G PANTENE media spend is literally wasting their money. In this case however it’s not Microsoft and it’s not Interpublic, it’s WPP group plc’s Grey NY. They appear to be buying ads though Nexage for Mobile, but do you consider this targeted advertising? Like beautiful hair means so much to Steve Jobs…. Of course click to enlarge the screenshot.
It’s why these big advertising agencies really shouldn’t be learning digital media spends using client money for their classes. These are amateur mistakes with client money.