Agency Spy : Superbowl ads boost stock prices

January 30, 2008

Now this is almost comical, Agency Spy published this article that just tickled us pink..

It appears that people buy stocks simply if they like the Superbowl ad or not… not the products they sell.. or the company balance sheet… but if the Superbowl ad made them laugh.

Now these Superbowl ads cost millions, both in billable hours from the Agency, and in the spend to get it up there… but overall there is no research stating that business increases for these companies due to a Superbowl ad.

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