Icrossing rebrands Spannerworks
January 29, 2008
Looks like Icrossing has brought down the AX on the Spannerwork brand. Employees are trying to put a good spin to it.
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An interesting spin indeed. It’s worth taking a look at my personal comments on the re-brand at http://www.icrossing.co.uk/search-sense/ for my views which, as the founder of Spannerworks, are genuinely from the horses mouth.
We chose to re-brand. The spin sits in your blog post.
As they say, frowning uses far more muscles than smiling. I prefer to see the world as people smiling.
We are all smiling here Arjo thanks for the link and the post.