In 2009 there were 4 billion searches per day, 175 million per hour, and 29 million per minute.
That’s a bunch of searching going on, so the question is where is your client ranked? All these people were looking for something. Some of them looking for reviews on the new car they want to buy, others were looking for reviews on a new cell phone or cell phone carrier. Others were looking for old friends from years ago, still others were looking for what’s the best college to attend.
The point is people were searching for everything.
All 29 million searches per minute. We knew this was going to happen, and it’s going to get bigger and bigger for quite some time. Search has become the definition of marketing and advertising… again to the tune of 29 million searches per minute.
I know you ad agency folks hate this… and I don’t blame you. But out of every single thing that showed up on your doorstep over the past decade.. this one is the one you shouldn’t have ignored.