Ad Agency Publicis : You’re gonna have to pay for Hulu
November 17, 2009
Evidently Maurice Levy feels that there is not enough advertising dollars out there to support any real growth online. So he came to the stunning solution that people will actually have to pay for services rendered. Novel idea. Wonder where he got that… it’s only the general concept of economic activity for the past 10,000 years.
“Free content devalues everything in the food chain. It is disintermediating everything, including ad agencies and advertising revenues,” he said.
Really, and people want to spend money to see a guy falling off a donkey on Youtube shot by a cell phone camera?
What Maurice doesn’t understand however is that people don’t like to shell out money, the services online has to be compelling enough to make people feel the need to shell out their hard earned money during the great recession. Good luck with that. Mostly because there is an expectation that if I pay money for a service, I don’t want any of his services included.
Think about it, would you pay money for something if it was filled with advertising? I had no problem shelling out money for Modern Warfare 2, because I am not expecting to be see some unwanted advertising. So yes Maurice, I will pay for some online services, just as long as your services are not there. Also if you guys want to take a pot shot at me for stating this, feel free to attack me all you want.. my Xbox Live account username is “AdAgency”.
I’m fine with advertising on Hulu because it’s free… I’m not fine with advertising while playing Modern Warfare 2 because I paid for it. Understand the concept yet Maurice?
“Advertising cannot cover the cost of everything in the new digital media world. Other sources of generating revenues will have to be created, such as having consumers pay for some content. It cannot all be free or paid for with advertising,” Levy told me in a weekend interview at the Monaco Media Forum, co-sponsored by Publicis. Seeking Alpha is reporting
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