Ad Agencies discovers 1080p on Youtube
November 16, 2009
This is almost comical, evidently the advertising agencies are fighting now over who can run a pre-roll ad in 1080p on Youtube. We have had several reports of agencies now wishing to display their ads in 1080p pre-roll… before the video begins of a guy falling off a donkey.
What these ad agency folks are not getting, is the fact that people should be wanting to see their video, not using their client money to force it on others.
It’s like they completely forgot Youtube isn’t TV.. the average video lasts about 3 minutes. Now they want to put a 30 second spot in front of the 3 minute video.
Doesn’t anyone see the problem with this? The average video doesn’t run long enough on Youtube to justify a big spot like that. Another problem is more problematic.
Shouldn’t these ad agencies be making that 3 minute video in the first place? Like why are they using client media spend dollars for something that they should be doing themselves?
People won’t remember the ad, they’ll remember the video they were trying to reach in the first place? The point being that when advertising agencies are forced to rely on client spends rather than innovation and creative… at that exact moment the agency lost their way.
This isn’t TV, this isn’t print ads.. this is online. Anyone in the world with an internet connection can reach the url you are trying to promote… there are a million sites and methods of getting a website popular without media spends, yet these agencies consistently throw their clients money around like Washington DC does with your tax money.
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