Heineken looking for a new ad agency
November 16, 2009
Scottish & Newcastle UK, owned by Heineken, is looking for a new advertising agency to launch its Strongbow Gold cider in international markets.
We were told that the company is looking for a strong digital presence with a bias towards social media and “good google rankings” IE: SEO.
We were told that a handful of agencies are being solicited for an RFP. We were also told that “Social Media” will include viral videos and the goal is to get them “embedded on as many relevant blogs as possible”
Pretty interesting stuff.
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