Adhack: Victors and Spoils isn’t first startup on crowdsourcing

November 11, 2009

This is a quick follow up on the article written earlier today regarding Victors & Spoils, Adhack left the below comment:

And to make it more clear, a bunch of crowdsourcing startups also existing prior to Victors & Spoils. I know because I’m 1 of 3 people in an office doing it at AdHack (http://adhack.com). Another is Genius Rocket.

We have to ask the question: is Victors and Spoils being truthful when they state that they are the first startup for crowdsourcing, we already proved in the previous article (linked above) that they were not the first advertising agency to do crowdsourcing, but now it appears they were not even the first startup to do crowdsourcing. In fact from looking at Adhack’s site, it appears that they are not even the first startup to use crowdsourcing as the basis for their business model.

So what exactly justified the press that this startup got? There appears to be nothing unique about a few guys that were kicked out or left from their pervious ad agency and started their own.

They weren’t the first for crowdsourcing, and they weren’t even the first startup for crowdsourcing.

So please clarify yourself Victors and Spoils, are you the first or no? The evidence points to not… prove us wrong.

evidence

Comments

  • georgeeparker
    As I just posted on AdScam, most agencies that say they are the first at something often end up being last. Just as most "Agencies of the Future" soon become "Agencies of the past... Think Enfatico!
    Cheers/George
  • To be more precise, Victors & Spoils' line on their site is 'the world's first creative (ad) agency built on crowdsourcing principles.'

    And I don't think it's all that important who was first, second or most recent. It's splitting hairs at this point.

    We're all trying to invent a new creative ad agency model for the 21st century. The key thing is that we welcome the folks behind V & S to the party.
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