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Foxnews Surrenders to Google

November 9, 2009

This is amazing stuff, Murdoch is going to ban himself in Google via a robots.txt file.

This is an example of someone thinking he has more power than he actually does, we do have a few questions however for Mr. Murdoch.

1 – What percentage of traffic comes from the search engines?

2 – What do you think is going to happen when you start charging during the great recession for news articles that are for free on CNN?

3 – Do you think your properties are market leaders to the point where everyone else will start charging for news?

See the problem is this has been tried before, in the late 1990’s and early 2000’s news outlets attempted to charge for their news stories. Traffic to those sites tanked, and other news outlets reaped huge benefits from it. Now without any search engine traffic, the chances are remote that this will succeed. At least before those sites didn’t ban themselves from Google.

Honestly this sounds like big media’s last stand. We predict a complete failure for this.. in fact we predict disaster for Murdoch owned properties. Opinions? Convince us that this is brilliant or idiotic.

vader-fail

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • Manny
    Murdoch? You mean Mr. big ego with a small, tunnel visioned brain in a changing world? I am saying here today that he will never do such thing. He's just screaming like he always does, trying to 'scare' Google. Tell him to see a neurologist and get a brain transplant and then we will all ask him to "come again?"
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