AgencySpy : Ford posts 1 billion profit from social media
November 2, 2009
Agency Spy is running an article stating that Ford’s better aimed marketing and advertising budget is what caused or helped cause the 1 billion dollar profit for the car maker.
This most likely is more than just social media, but I actually have to agree with Matt on some keypoints, their advertising is far more efficient due to the heavy use of Social Media, and even with a 25% allocation to social media, it’s questionable if they have the right firms in place to do it.
As most of the holding company owed advertising agencies have limited (if any skillset) in social media, search engine optimization, etc etc and generally outsource that to another firm while taking a 50% (or more cut).
Meaning that it’s quite possible that Ford is still over paying and paying a higher cost ROI than what is needed.
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scottmonty
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