Ad Agency JWT epic fails for Microsoft Bing
October 31, 2009
I am unsure of what Microsoft paid for this ad, but Advertising Agency JWT spelled out in a clear one minute and 16 seconds of why Bing is perhaps the worst search engine ever.
This is a prime example of advertising gone wrong. “Bing goes the internet” yea kids are cute.. but exactly what does that mean for search? Why is Bing better than Google? A bunch of kids that are dancing are not exactly what a guy in a suit at works needs to know when doing a search for a supplier.
This is a complete waste of money.. Microsoft.. how about allocating funds to fixing the engine rather than advertising.
EDIT:
Though this was sent to us by a JWT e-mail address, they are now distancing themselves from it pointing to this url implying that it was seeded by them but not created. Enjoy digging around to find out the real truth… (If JWT was behind it, if they only seeded it, or whatever is the case)
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