Marketwatch : WPP, Interpublic, Publicis, Omnicom to fight Google
October 19, 2009
Evidently Ad Agency 2,3,4,5 are trying to gang up on the largest ad agency on earth, IE: Google. They are all backing the Yahoo/Microsoft tie up. Nevermind that both Yahoo and Microsoft combined don’t even pass the teens in terms of percentage of market share. Regardless, lack of innovation x6 (WPP, Interpublic, Publicis, Omnicom, Yahoo and Microsoft) isn’t going to make an innovative alliance. Their clients will demand that they are on Google, and regardless of what they are planning they are going to have to bend to their clients will, and generally speaking that means no one is going to want to allocate the majority of their budget to a search engine that only shows up because people don’t know how to change their default search engine in IE.
SAN FRANCISCO (MarketWatch) – A U.S. advertising agency group that includes WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. said Monday that it supports the planned Internet search and advertising tie-up between Microsoft Corp. and Yahoo Inc. Full Story on Marketwatch
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marco benatti
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