Ark Advisors, LLC have been hired to get Cadillac a new advertising agency after the firing of Modernista …. and evidently more than a handful of Advertising Agencies are lining up to kiss some ass. A few years ago we ran a story regarding how Pile and Company can make or break your advertising agency. Ark Advisors does a similar job. They fish around for the “right ad agency” for the client.
Criticized often, and muted just as often. These “Agency locater services” are perhaps the most powerful force in the sales process. CMO’s hire them out to cover their ass when the relationship goes south
That way the CMO can always say “We selected them based on the Agency locater service”. They also hire them to cover up any outward look of bias, as many CMO’s started at out at the awarded agency or at minimum have friends there. Remember it may appear that hundreds of thousands of people work at thousands of advertising agencies, in fact there are only really 5 or so holding companies that control 90% of the advertising. Basically these 5 firms virtually control the industry. It’s one of the main reasons why advertising is so stale as of recent. It’s also why these agencies are slow to adopt anything new.
Ad Agencies ass kiss firms like Ark Advisors and Pile and Company so they get on the preferred list (something the services deny exist, but yet they appear to award the contracts over and over again to a small list of agencies, despite thousands of independent ad agencies that exist — many of them very good).
So there you have it people… the ass kissing has begun, and the one that shoves their nose the furthest will win the Cadillac account.